We are looking for a leader to take charge of our branded content distribution and insights team. This is a high-impact role interfacing with many teams across the company.

 

Responsibilities:

  • Lead the branded content distribution and insights team.
  • Oversee the distribution of branded content across ad networks, primarily social ad networks.
  • Manage the members of the team that are running campaigns and editing branded video.
  • Ensure that all campaigns are running on pace and providing high value to our brand partners depending on their KPIs.
  • Work very closely with the Branded Partnerships team so that both teams are lock step in servicing our client relationships.
  • Provide weekly, monthly and quarterly insights to brand team that they can use to prove the value of working with Cheddar to their partners.
  • Create and manage reporting dashboards so that users across multiple teams can quickly and accurately see how campaigns are doing.
  • Create and run in-house brand lift research surveys for brand partners.
  • Work with third party research firms to run brand campaign research.
  • Create ad hoc data-driven reports for multiple teams and stakeholders.

 

Requirements:

  • Team management experience.
  • Brand lift research experience.
  • Intimate familiarity with social ad networks including Facebook Ads, Twitter Ads, Google Ads, LinkedIn ads, as well as familiarity with the organic sides of those platforms.
  • Have media & video experience, some video editing experience is a plus.
  • Very high level of attention to detail.
  • Highly analytical
  • Familiarity with data visualization and presentation.
  • Familiarity with tools such as Funnel, Supermetrics, Google Data Studio, Google Analytics, and others is preferred.
  • At least 4-5 years related professional experience. 

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