We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.
The Team:
The Marketing and Lead Generation Analyst will be part of the Marketing Analytics and Insight team. This team is part of the marketing operation, and works in close partnership with cross functional teams including the broader go-to-market organization, marketing and sales organizations. As the engine and oil of our marketing machine, driving efficiency, optimization and smooth operations.
The Role:
The Junior Marketing Analyst and Lead Generation Analyst is responsible for supporting the marketing team by analyzing data, identifying trends, and generating leads that will drive business growth. This role is ideal for someone with a foundational understanding of marketing analytics and a keen interest in lead generation. The successful candidate will have strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced environment.
The work you’ll do:
- Lead Generation: Develop and execute lead generation strategies to attract potential customers. Utilize various channels such as email campaigns, social media, and online advertising to generate high-quality leads for the sales team.
- Data Analysis: Analyze marketing and sales data to identify trends, patterns, and opportunities for lead generation and conversion. Use this data to optimize marketing campaigns and strategies.
- Campaign Management: Assist in the planning, execution, and monitoring of marketing campaigns. Track the performance of campaigns and report on key metrics such as lead conversion rates and return on investment (ROI).
- Market Research: Conduct research on target markets, industries, and competitors to identify potential opportunities for lead generation. Provide insights that will help tailor marketing strategies to specific audience segments.
- Reporting & Insights: Prepare regular reports on lead generation activities and campaign performance. Provide actionable insights and recommendations to improve lead quality and conversion rates.
- Collaboration: Work closely with the sales team to ensure a seamless handoff of leads. Assist in the alignment of marketing and sales strategies to maximize lead conversion.
- Continuous Improvement: Stay up-to-date with the latest trends in digital marketing and lead generation. Apply new techniques and tools to enhance lead generation effectiveness.
The qualifications you need:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1-3 years of experience in marketing, lead generation, or a related field. Internship experience may be considered.
- Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
- Basic knowledge of data analysis tools such as Excel or Google Analytics.
- Familiarity with digital marketing channels, including social media, email marketing, and online advertising.
- Understanding of SEO and content marketing principles.
- Strong analytical and problem-solving skills, with a keen attention to detail.
- Excellent communication skills, both written and verbal.
- Ability to work independently and collaboratively in a team environment.
- Strong organizational skills and the ability to manage multiple tasks simultaneously.
- Proactive attitude with a willingness to learn and take on new challenges.
What Celonis can offer you:
- The unique opportunity to work with industry-leading process mining technology
- Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)
- Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more). For intern and working student benefits, click here.
- Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more)
- A global and growing team of Celonauts from diverse backgrounds to learn from and work with
- An open-minded culture with innovative, autonomous teams
- Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)
- A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future
About Us
Since 2011, Celonis has helped thousands of the world's largest and most valued companies deliver immediate cash impact, radically improve customer experience and reduce carbon emissions. Its Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes. For the first time, everyone in an organisation has a common language about how the business works, visibility into where value is hidden and the ability to capture it. Celonis is headquartered in Munich (Germany) and New York (USA) and has more than 20 offices worldwide.
Get familiar with the Celonis Process Intelligence Platform by watching this video.
Join us as we make processes work for people, companies and the planet.
Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Different makes us better.
