At Campbell Ewald, we believe the things that make us different, make us better. We focus on creating a culture of belonging with a commitment to learning, growth and anti-racism. We’re a diverse bunch of thinkers and makers—curious, fun, passionate, and obsessed with helping our clients, ourselves and each other thrive. But don’t just take our word for it. We were named one of the Ad Age Best Places to Work for 2021. And while we appreciate the industry nod, what’s more important is that we’re impacting culture. Sound interesting? We hope you’ll join us!
Campbell Ewald’s Detroit office has an excellent opportunity available for a Media Planner. This position will involve the planning, implementation and measurement of integrated online and offline media plans.
The Media Planner will contribute to the planning process by assisting in the following:
- Strategic development and tactical execution of traditional, non-traditional and emerging media solutions
- Analysis and optimization of media buys
- Target audience analysis
- Competitive analysis
- Development of opportunistic media point-of-view documents to clients and agency teams
The Media Planner will assume lead responsibility in the following areas:
- Production and maintenance of all budget reports
- Management of all media plans, flowcharts and associated documents including tracking of all plan changes
- working with colleagues to monitor campaign spending and performance." It is really a performance team member's role to do the true monitoring and optimization of their investments
- Providing insights for internal teams and clients when presenting recurring digital media reports
- Management of digital campaigns from launch (IO, creative trafficking, tagging) and working with media partners to optimize performance
- Timely and accurate execution of campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors
- Maintenance of relationships with media vendors and internal teams
- Timely and accurate execution of all media projects to proceed according to plan and on deadline
- Use of media programs for planning, reporting, trafficking, and measurement purposes: MediaOcean suite of systems such as Prisma, Nielsen Clear Decisions, Kantar competitive reporting and internal and partner dashboards for which training will be provided
- Stay abreast of trends in online and offline media, including new and current media partners, industry trends, media landscape, and deliver team point of view documents on trends in the marketplace
- Maintenance and nurturing of strong, positive internal and client relationships
- Assist colleagues with process of creating and implementing media plans across all media channels (TV, print, digital, paid social, OOH, radio, etc.)
A Bachelor’s degree in a related field of study is highly preferred, preferably advertising or marketing communications.
The ideal candidate will exhibit strong written and verbal communication skills and the ability to maintain internal and external agency relationships. Candidate should be proficient in Microsoft Office suite. Six months plus agency media experience highly preferred. Knowledge of syndicated audience research, and on-line computer media systems/tools is a strong plus. This is an exciting position to learn foundational media planning skills on well-known brands with an amazing team of dedicated, fun and likeable humans. Check us out!
At Campbell Ewald we believe in pay equity. The salary range for this position is below. Where an employee or prospective employee is paid within this range will depend on several factors including current/former employees in the position, market considerations, budgetary considerations, background, relevant experience and qualifications and location.
We encourage all interested candidates to apply and note that many historically excluded and underrepresented candidates often do not apply unless they feel they meet all requirements of a job completely. Please note that we encourage all to apply as we value a diverse workplace inclusive of those with differing backgrounds, life skills and experiences.
Research show that women and underrepresented groups only apply to jobs only if they feel they meet 100% of the qualifications. Campbell Ewald encourages you to break that statistic and apply. No one ever meets all of the qualifications. We look forward to your application.
Campbell Ewald is making space for your voice, that is why we made the commitment to Dear Black Talent. Check out the website at DearBlackTalent.com.
Benefits
We focus on supporting you in a variety of ways
- Extensive health benefits for you, your immediate family including your domestic partner. This includes medical insurance, dental insurance, vision insurance, short-term and long-term disability insurance, life insurance, dependent care FSA, healthcare FSA, and health savings account are available
- Flexible paid-time-off policy called (Me)TO, which covers any type of time off needed with no maximum allowance needed to worry about each year. Take what you need, when you need it. (such as holiday, sick, and vacation)
- Minimum of 12-weeks paid time off for new moms and dads including for births, adoptions, or foster parenting
- Mental health support services including access to Talkspace, meditation and yoga classes, and access to free professional counseling for you and your immediate family
- Pet health insurance for your furry family members
- A variety of employee resource groups (ERGs) are available that can support your need to connect with others who have similar dimensions of diversity and experiences
- Employees are asked to commit nearly 100 hours per year to Growth Time for a variety of training and development opportunities that encourage you to reach your goals, learn and expand your professional skills and personal growth
- An environment that empowers you to unleash your superpowers
It is the policy of Campbell Ewald, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.
**We have recently become aware that individuals not associated with Campbell Ewald have fraudulently used our name, our branding, and in some cases, the names of our employees, to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers. Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Campbell Ewald with an email address ending in first.lastname@c-e.com We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview – if an applicant is asked to upload an image of their driver’s license or passport, a social security number, credit card or banking information, it is a scam.
If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest that you take appropriate action and contact local law enforcement in your area. Please also reach out to us by sending an email to heather.collins@c-e.com
