At Campbell Ewald, we believe the things that make us different, make us better. We focus on creating a culture of belonging with a commitment to learning, growth and anti-racism. We’re a diverse bunch of thinkers and makers—curious, fun, passionate, and obsessed with helping our clients, ourselves and each other thrive. But don’t just take our word for it. We were named one of the Ad Age Best Places to Work for 2021. And while we appreciate the industry nod, what’s more important is that we’re impacting culture. Sound interesting? We hope you’ll join us!
The Senior Integrated Strategist will help lead the strategy on a large account.
CORE RESPONSIBILITIES:
Business & Brand Building
- Understand business problems and transform them into creative opportunities.
- Work directly with clients, guiding conversations about their business, brand and category, fielding questions and workshopping solutions.
- Implement brand strategy tools to outline and clarify positioning, purpose, brand architecture and communication strategies.
- Present strategic thinking and recommendations in a lively and engaging way for the agency and clients.
Research, Insights & Briefings
- Plan and execute consumer, cultural and competitive research, including synthesizing data and identifying insights.
- Provide sound and empathetic POVs on culture, consumer, the category and the client’s value prop.
- Craft and collaborate on integrated briefs that provide a unique point of view and an inspiring jumping off point for creative development.
- Contribute to creative testing, ensuring insights are clear and the work is optimized without losing its heart.
Consumer Experience
- Contribute to consumer journeys, articulate how consumers engage with the category and how channels intersect with the journeys.
- Work across departments to organize, extend and connect creative ideas into campaign ecosystems that overcome audience barriers.
- Partner with strategic specialists (social, digital, content, media and analytics) to create powerful and focused communications briefs.
Leadership & Relationship Building
- Build powerful connections with clients, internal integrated teams (account, creative, influencer, etc.) and external partners.
- Create a strong presence in a room with storytelling through writing, visual presentation and verbal skills.
- Help mentor junior strategy team, identifying growth opportunities and providing ongoing feedback.
SKILLS & EXPERIENCE:
- Nice to have (not required) Experience with U.S. based health insurance system & state systems (Marketplace and Medicaid).
- 4+ years of strategy experience in an advertising agency or similar
- Experience with conducting and analyzing audience research (first party or through MRI, Simmons, etc.)
- Experience analyzing a variety of research and delivering impactful insights from it
- Experience turning research and insights into a compelling and concise creative brief
- Experience presenting, discussing and defending strategy to clients and internal teams
- Experience with large, complex client organizations
- Experience building strong partnerships with creative teams to bring audiences to life accurately and with empathy
THE AGENCY:
As a strategist at CE, we believe our role is to connect brands to today’s America – to do this we need to be able to do the following:
- Speak people: Bring the voice and experiences of today’s America to life
- Be a creative partner: Be the spark and the kindling for creativity
- Solve brand problems: Use creativity to solve big business problems for our clients
At Campbell Ewald we believe in pay equity. The salary range for this position is $75,000 to $100,000. Where an employee or prospective employee is paid within this range will depend on several factors including current/former employees in the position, market considerations, budgetary considerations, background, relevant experience and qualifications and location.
We encourage all interested candidates to apply and note that many historically excluded and underrepresented candidates often do not apply unless they feel they meet all requirements of a job completely. Please note that we encourage all to apply as we value a diverse workplace inclusive of those with differing backgrounds, life skills and experiences.
Research show that women and underrepresented groups only apply to jobs only if they feel they meet 100% of the qualifications. Campbell Ewald encourages you to break that statistic and apply. No one ever meets all of the qualifications. We look forward to your application.
Campbell Ewald is making space for your voice, that is why we made the commitment to Dear Black Talent. Check out the website at DearBlackTalent.com.
Benefits
We focus on supporting you in a variety of ways
- Extensive health benefits for you, your immediate family including your domestic partner. This includes medical insurance, dental insurance, vision insurance, short-term and long-term disability insurance, life insurance, dependent care FSA, healthcare FSA, and health savings account are available
- Flexible paid-time-off policy called (Me)TO, which covers any type of time off needed with no maximum allowance needed to worry about each year. Take what you need, when you need it. (such as holiday, sick, and vacation)
- Minimum of 12-weeks paid time off for new moms and dads including for births, adoptions, or foster parenting
- Mental health support services including access to Talkspace, meditation and yoga classes, and access to free professional counseling for you and your immediate family
- Pet health insurance for your furry family members
- A variety of employee resource groups (ERGs) are available that can support your need to connect with others who have similar dimensions of diversity and experiences
- Employees are asked to commit nearly 100 hours per year to Growth Time for a variety of training and development opportunities that encourage you to reach your goals, learn and expand your professional skills and personal growth
- An environment that empowers you to unleash your superpowers
It is the policy of Campbell Ewald, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.
**We have recently become aware that individuals not associated with Campbell Ewald have fraudulently used our name, our branding, and in some cases, the names of our employees, to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers. Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Campbell Ewald with an email address ending in
first.lastname@c-e.com We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview – if an applicant is asked to upload an image of their driver’s license or passport, a social security number, credit card or banking information, it is a scam.
If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest that you take appropriate action and contact local law enforcement in your area. Please also reach out to us by sending an email to
heather.collins@c-e.com
