Castiron is a mission-driven e-commerce company that elevates how independent kitchen-based creators sell to their customers and provides them with resources and community to support their whole business. We are changing the way that entrepreneurs grow their businesses and our team is obsessed with delivering value for our customers. Our suite of products simplify ecommerce and streamline operations, helping entrepreneurs focus on what they love as they build a successful business.

As our Lifecycle Marketing Analyst, your efforts will enable Castiron to grow its community of active artisans. This is a rare opportunity to work closely with the entire organization and reach customers in real time. 

Our company is 100% remote, because wouldn’t it be great to be able to work from anywhere?

The Role

Castiron's Lifecycle Marketing Analyst will drive engagement with Castiron artisans by focusing on email & SMS. They will report to the Brand Marketing Manager. Their role will include segmenting the customer base of artisans and sending targeted messages to improve growth KPIs. This person currently works on these channels on a daily basis. The Lifecycle Marketing Analyst is data-focused and has experience building out campaigns. This person will be laser-focused on building out the CRM funnels to help artisans build out their stores and get active. This person will work with the Head of Marketing to ensure we are surpassing our monthly acquisition goals and the rest of the company to ensure we are providing an excellent experience for artisans. 

What You'll Do 

  • Engage our vibrant community of artisans on a regular basis through email and SMS communications. 
  • Stand up an SMS marketing program. 
  • Relentlessly optimize the flows in our email marketing and SMS platforms to improve acquisition marketing efforts to acquire artisans and get their stores active.
  • Improve the engagement and conversion rate on email newsletters & flows.
  • Manage and report on key performance indicators and goals. 
  • Strategize and implement A/B/X tests thoughtfully, using data to drive your decision-making. 
  • Work cross-functionally with the Product and Artisan Success teams to communicate new releases, beta testing opportunities, and best practices for using Castiron’s platform. 

 

What We're Looking For

  • 1-2 years of work experience on a marketing team, ideally building email & SMS flows as well as technical experience and competency coding HTML for email campaigns.
  • Knowledgeable on CRM channels and understands how to get the most out of the platforms. Castiron works with Hubspot.
  • Experience and interest in project managing the needs for CRM campaigns.
  • Be able to own, strategize, and oversee the execution of standing up new flows and campaigns. This includes copywriting based on the Castiron style guide and brand book. 
  • Have a solid understanding of sample size and conversion rate to evaluate A/B/X Tests. 
  • Be confident and comfortable collaborating side-by-side with cross-functional teams to strategize, plan, execute and track all acquisition or retention marketing efforts.
  • Utilize customer insights to drive strategic decision-making.
  • Be able to confidently frame decisions and contribute a strong point of view.
  • Be passionate about email and SMS marketing best practices, keeping up with new trends and strategies and adaptable to the ever-changing landscape.
  • Have exceptional organizational skills and attention to detail.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Confidently involve and help our company build a culture that lives up to our values.

 

Our Values

  • Our Artisans Come First - Without our creators, we are nothing. We will always put them first and ask ourselves: "Is it good for our artisans?" before making big decisions.
  • Think Big & Move Fast - We are here to make meaningful change. We mean to take big swings and change the world. There are a limited number of hours in the day, and we only have a limited time on this earth to fulfill our mission. We will take every opportunity to accelerate our progress.
  • Built to Last - We will not be a flash in the pan. Like a well-made and well-cared-for cast iron pan, we will build with care to stand the test of time and deliver value across generations.
  • Believe - We are creating something that doesn't yet exist. We will encounter obstacles and we must maintain curiosity and ruthless optimism.
  • Feed the Soul -- We will do well by doing good. We will leave our interactions and our planet better than we found them.

Castiron is an equal opportunity employer, and we value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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