CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

We are looking for a dynamic, highly motivated Product Marketing Manager that will join the Product Marketing team in Hong Kong headquarter who champions CASETiFY products and seek innovative ways to keep our products at the heart of the customer conversation. The role will drive successful product launches, comprehensive business and market analytics, as well as closely working with all marketing functions to develop and lead demand generation initiatives. In addition, this role will also define and communicate region-unique requirements for future products while developing highly effective working relationships with multiple partners in functional and regional teams.
The ideal candidate should have a strong passion for CASETiFY products and be an authentic hands-on product evangelist that has the ability to tell engaging product stories. You will need to have a solid understanding of and experience in marketing innovative products as well as strong business management capabilities including the ability to uncover consumer insights that help inform business decisions.

Job Description

Drives regional product launches with excellence
Provides product marketing leadership to both the marketing and sales organizations
Collects and proactively shares market insights including market share, trends and key business drivers
Defines, develops, and drives outbound marketing initiatives that enhance customer experience and make a meaningful difference to the business
Plays a critical role with respect to the development of the annual marketing & business plans, providing valuable input and outlining opportunities and actions that lead to growth and category leadership
Analyzes weekly and quarterly business performance. Supervises, analyzes, and summarizes key developments related to the competitive landscapes
Creates and delivers formal presentations and leads group discussions on products
Be the guardian of product messaging & positioning across every customer touch point, advancing the pursuit for excellence
Provides support to the PR team for press briefings, analyst discussions, and influencers, helping to address technical requests/questions, as required
Gathers local customer, developer, and partner requirements to help inform future product development
Possesses expert knowledge of competitive and 3rd-party products and strategies Effectively communicates and positions Casetify’s product in relation to other products and the competition
Makes pricing and forecasting recommendations to management and cross-functional teams
Closely follows emerging technology, consumer, and societal trends, and makes recommendations for how products will be used or fit into those emerging trends

Requirement

Bachelor degree or higher, or combination of relevant education, experience and training
5+ years of direct relevant marketing experience
Digital marketing experience is a must
Passionate about tech & lifestyle consumer goods
Track record of integrating into, learning, and leading in new culture settings (international, industry, etc)
Experience working with data & insights teams to derive useful insights
Experience driving end-to-end planning, including defining priorities, scheduling deadlines, and managing teams
Comfortable with oral and written communication, including occasional meeting facilitation and making persuasive presentations to leadership
Adapts quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed
Wants to be part of a collaborative team environment across all levels of an organization
Customer/consumer obsessed
Curiosity, patience, and ability to be comfortable working in ambiguity

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Product Marketing Manager

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