Purpose of Position

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Job Description

Responsible for planning and implementing marketing activities, including but not limited to paid and organic digital channels, KOL marketing, Email Marketing, CRM & PR
Prepare reports on marketing and sales metrics
Design local marketing calendar
Lead 360 marketing campaigns including offline events
Manage local performance marketing - SEM / Display / Social Ad / KOL etc.
Create innovative and localized marketing campaigns according to global marketing directions
Manage local KOL agency for creating paid KOL campaign - paid & free
Develop marketing metrics, goals, and KPIs to measure and track business results
Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively

Requirement

Bachelor degree or above in Business, Marketing discipline or equivalent
5+ years experience in marketing or related field in France
Proficient in French, excellent command of English
Strong local marketing understand and resources
Knowledge in ecommerce and digital marketing is essential
Strategic problem solving skills, using creative thinking to achieve targets
Strong planning, analytical, creative, result-oriented, and able to work independently
Ability to work under pressure and meet tight deadlines
Proficient in Google Analytics and other digital metrics

#HKFR

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Marketing Manager, French Market (Based in Hong Kong)

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