CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories.. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 20+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

We are currently looking for a Business Analyst to gather, analyze, and interpret data to inform strategic decision-making and optimize product performance. This position serves as a key support to senior leadership, providing actionable insights and recommendations to inform product strategy, enhance market positioning, and drive business growth.

This position will report to our Product Director.

Job Description

Data-Driven Insights & Research:

Conduct comprehensive market research, competitive analysis, and consumer insights to inform product strategy and decision-making.
Utilize quantitative and qualitative research methods to identify market trends, opportunities, and potential areas for innovation.

Benchmarking & Analytics:

Establish and maintain benchmarking processes to evaluate CASETiFY's product performance, market position, and competitive landscape.
Analyze product metrics, sales data, and customer feedback to assess product effectiveness, identify areas for improvement, and drive data-driven decisions.

Strategic Planning & Forecasting & Inventory Management:

Collaborate with cross-functional teams to develop and implement product strategies, ensuring alignment with business objectives and market needs.
Manage and optimize product timelines, milestones, and deliverables to ensure timely and successful product launches and updates.

Product Effectiveness & Performance:

Monitor and evaluate the performance of CASETiFY's product portfolio, assessing factors such as market penetration, customer adoption, and revenue growth.
Identify opportunities to enhance product effectiveness, optimize pricing strategies, and maximize profitability.

Collaboration & Support:

Partner with Product Management, Marketing, Sales, and other departments to provide strategic support, insights, and analytics to drive product success.

Key Performance Metrics:

Total Addressable Markets size
Accuracy and effectiveness of product forecasts
Market Research & Insights Effectiveness: Measure the impact of research initiatives on informing product strategy and market positioning.
Benchmarking Accuracy & Actionability: Assess the relevance, accuracy, and effectiveness of benchmarking data in driving strategic decisions.
Product Launch & Update Timeliness: Evaluate the effectiveness and efficiency of product timelines, milestones, and deliverables.
Product Performance & Growth Metrics: Monitor key product performance indicators, including market share, revenue growth, and customer adoption rates.

Requirement

Bachelor's or Master's degree in Business, Marketing, Analytics, or a related field
Minimum of 5 years' experience in product strategy, market research, analytics, or related roles, with a strong track record of driving business growth through data-driven insights in a product-focused organization
Proficiency in data analysis tools, such as Excel, SQL, or business intelligence platforms
Proficiency in market research methodologies, competitive analysis, and product lifecycle management
Exceptional analytical, strategic thinking, and problem-solving abilities
Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams
Strong analytical and problem-solving skills, with the ability to gather and interpret complex data sets
Knowledge of product management and marketing concepts, including pricing, positioning, and go-to-market strategies
Experience with agile methodologies and project management frameworks is a plus

Apply for this Job

* Required

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Dropbox Google Drive

(File types: pdf, doc, docx, txt, rtf)

Cover Letter

Dropbox Google Drive

(File types: pdf, doc, docx, txt, rtf)

LinkedIn Profile

Your Personal Website / Portfolio

Please provide your portfolio or links to your previous works if you have worked on Web/ Digital projects.

Are you proficient in SQL/MySQL? *

Where do you find this position opening? (for example: CASETiFY Careers, LinkedIn, job board, career fair, social media, referral, etc) *

If you selected 'Others', please specify

What is your current salary? *

Please state the breakdown of your current salary in terms of basic monthly salary, bonuses, allowance, etc.

What is your salary expectation? *

What is your notice period (in months)? *

Have you applied for any roles in CASETiFY in the past 12 months? *

Are you a family member, relative or friend of any CASETiFY employee? *

If yes, please tell us the name of that employee.

Please specify your current location. *

Are you a Hong Kong Permanent Resident? *

Do you need to apply for a visa to work in Hong Kong? *

In the event that you are based outside of Hong Kong, would you be open to relocating to Hong Kong?

Privacy & Consent *

By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.

Please complete the reCAPTCHA above.