CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 25+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

With a customer base grows rapidly, this is our first priority to connect and engagement with our global customers to retain a healthy and mutually constructive relationship and hence lead to even stronger business growth.

A CRM Assistant Manager/Senior Associate would be responsible for coordination in applying the best practices of our existing global membership CASETiFY Club to bring better customer retention rate and hence uplift the business. He/ she will need to understand the customer behaviour of the local market & require a strong data insight on how to localize the program and hence enhance the program experience.

This position will report to our CRM Analytics Manager.

Job Description

Assist CRM Manager to plan and execute marketing strategy for how we onboard, engage, upsell, repurchases and prevent churn for our users on the web / app / retail platforms
Dive deep into the customer journey, understanding mindsets, behaviors, and pain points across different markets
Collaborate with regional and functional teams to develop content of direct-to-consumer communication channels (eDM, SMS, social messaging) tailored to each market
Fine-tune marketing automation campaigns through A/B testing. Optimize flows, segments, and personalized messages to enhance user engagement
Perform data analysis to understand campaign performance, customer segmentation and behavior. Maintain regular CRM & campaign KPI reports
Assist in the revamp of the loyalty program
Support in localizing and executing retention strategies. Share CRM best practices with markets, encouraging localized benefits and activations for members
Monitor KPIs for CRM initiatives including event/activation and derive actionable insights

Requirement

Bachelor’s degree in Business Analytics, Statistics, Social Science, Marketing or related discipline
3-5 years experience in CRM, retention or loyalty membership program management
Familiar with the execution of eDM, SMS and social messaging
Experience in defining user segmentation and customer lifecycle management
Knowledge in SQL and database data structure is an advantage.
Previous experiences with marketing automation tools would be preferred
Experience in managing global membership program will be a big plus
Experience in omni channel business nature is a big plus

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Assistant Manager/ Senior Growth Marketing Associate (CRM)

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