Purpose of Position

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
The role will directly report to the Head of New Markets. The ideal candidate will hit the ground running, thrive in a fast paced environment and be detail-oriented. The role will also support 360 marketing and business development strategy for the Brand via artist partnerships.
The ideal candidate will initiate and execute marketing activations via different channels based on the given objective and focuses of the Brand. Day to day duties include but are not limited to securing partnership opportunities, tracking campaign performance & sales, project management and communications, report on results, suggest improvements and/or growth strategy.

Job Description

Have thorough and accurate knowledge of the Brand and potential artists for collaborations
To own and grow an impressive portfolio, growing our existing relationships and bringing on exciting new partners
Supervise, motivate and engage his/her associate team for achieving targets
Actively identify and scout global artists for collaborations based on specific style, geo location, or audience demographics
Project manage artist collection launches and manage external artist relations - from internal communications, to coordination on marketing assets, creative feedback, and timeline to ensure a smooth execution for launch
Optimize and initiate engaging and sales-driven marketing activations with the artists, including but not limited to social media, influencer campaigns, content-driven campaigns. With clear objectives to increase sales, drive website traffic and conversion, and/or artist engagement
Know the ins and outs of social media for content distribution and creative briefs (IG, Youtube, TikTok, Twitch, Reddit...etc)
Responsible for weekly/monthly sales tracking, KPI tracking, and provide insights for optimization and improvement
Demonstrate creativity and coordinate with design team to come up with promotional content
Work closely with performance team to optimize ads performance of artists and suggest efficient A/B testings

Requirement

University Graduate with at least 5 years of marketing experience (International education or work experience will be an advantage)
Relevant experience in the art industry is a MUST
Fluent in English, both written and verbal is a MUST (Fluent in Cantonese will be an advantage)
A good team player with solid interpersonal skill to deal with both internal parties and external partners
Proficiency in Excel, PowerPoint, Google Workspace
Experience in Photoshop and Illustrator will be an advantage
Strong interest in marketing with a good sense of art
Strong multi-tasking skill, willingness to learn, and ability to meet tight schedule
Good command of written English for creating marketing materials
Strong analytical mindset and problem solving skills

Apply for this Job

* Required

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Dropbox Google Drive

(File types: pdf, doc, docx, txt, rtf)

Cover Letter

Dropbox Google Drive

(File types: pdf, doc, docx, txt, rtf)

When autocomplete results are available use up and down arrows to review

+ Add another education

LinkedIn Profile

Your Personal Website / Portfolio

Where do you find this position opening? (for example: CASETiFY Careers, LinkedIn, job board, career fair, social media, referral, etc) *

If you selected 'Others', please specify

What is your monthly salary expectation (in HKD)? *

What is your notice period (in months)? *

Have you applied for any roles in CASETiFY in the past 12 months? *

If yes, what roles you have applied and when did you apply?

Are you a family member, relative or friend of any CASETiFY employee? *

If yes, please tell us the name of that employee.

What is your level of proficiency in English? *

Please specify your current location. *

Are you a Hong Kong Permanent Resident? *

Do you need to apply for a visa to work in Hong Kong? *

In the event that you are based outside of Hong Kong, would you be open to relocating to Hong Kong?

Privacy & Consent *

By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.

Please complete the reCAPTCHA above.

Business Development Manager - Artist Partnerships & Marketing

Apply for this Job