Purpose of Position

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
With our accelerating growth in Taiwan, this leadership role will be pivotal in driving our online and offline revenue and fostering brand love through marketing and business development within the local market.

Job Description

Develop and execute marketing and business development strategies tailored to the Taiwanese market to enhance brand awareness, forge partnerships, and drive online and offline revenue.
Gain a deep understanding of our customers to identify product-market fits unique to the Taiwanese demographic.
Analyze market trends to strategically inform product development, collaboration initiatives, and marketing strategies.
Identify and assess new business opportunities, such as collaborations, partnerships, and wholesale ventures, to broaden our market presence and grow our customer base.
Lead and manage digital marketing campaigns across a variety of platforms, including social media, email marketing, SEM/SEO, and online advertising, to bolster traffic and conversion rates on our e-commerce platform.
Lead and manage offline marketing campaigns, such as PR, activations, and events, to strengthen our brand, create unique experiences for our customers, and grow OTO/retail businesses.
Cultivate relationships with key stakeholders, such as influencers, media outlets, artists and creators, and industry partners, to strengthen brand positioning and uncover collaboration opportunities.
Collaborate closely with global functions to ensure our products and messaging resonate with local customer needs and preferences.
Manage and distribute the marketing budget effectively to optimize return on investment.
Monitor and provide comprehensive reports on the performance of marketing campaigns and sales activities, offering insights and strategic actions to achieve results.
Lead, motivate, and develop a team of marketing professionals, promoting a culture of creativity, data-driven decision-making, collaboration, and accountability.

Requirement

Bachelor’s degree in Marketing, Business Administration, or a related field.
At least 10 years of leadership experience in marketing, with a proven track record of success in the Taiwanese market, preferably in the fashion or consumer products sector.
5 years of leadership experience in business development, including wholesale partnerships, brand collaborations, and corporate sponsorships.
Experience with Direct-To-Consumer startups and acquisitions from both side of the table are big plus.
Strong understanding of the Taiwanese consumer market, on and offline retail landscape, and digital marketing trends.
Proficient in digital marketing tools and platforms, data analysis, and CRM software.
Excellent communication and negotiation skills, with the ability to build and maintain relationships with a diverse range of partners and stakeholders.
Creative thinker with a strategic mindset, capable of developing innovative solutions to drive growth.
Self-motivated, data-driven, and results-oriented, with the ability to work independently and lead a team towards achieving common goals.
Fluent in written and spoken Mandarin and English.

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Regional Manager (Taiwan) - Based in Taipei

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