Be responsible for end to end management of global/local fashion projects indcluding new collection design, GTM execution etc.
Assist Brand Collaboration Manager on the planning and development of China Artists Collection Strategy
Actively identify and scout local artists for collaborations based on specific style, geo location, or audience demographics
Project manage colab/artist collection launches and manage external partners relations - from internal communications, to coordination on marketing assets, creative feedback, and timeline to ensure a smooth execution for launch
Optimize and initiate engaging and sales-driven marketing activations with partners, including but not limited to social media, influencer campaigns, content-driven campaigns. With clear objectives to increase sales, drive website traffic and conversion, and/or partners engagement
Coordinate with internal and external parties to ensure successful project launch, including legal team, creative team, e-commerce team, retail team and social influencer team, etc.
Requirement
Bachelor Graduate with at least 3~5 years of marketing experience (International education or work experience will be an advantage)
Fluent in English and Mandarin, both written and verbal is a MUST
A good team player with solid interpersonal skill to deal with both internal parties and external partners
Strong interest in marketing with a good sense of art
Strong multi-tasking skill, willingness to learn, and ability to meet tight schedule
Having a strong interest in global/local artist commercialization would be a plus