Job Description

Responsible for the self-broadcast business of douyin, and formulate the operation strategy of each live broadcast, including but not limited to: live broadcast planning, live highlight presentation, script writing, live replay
Build self-broadcast management analysis data and operation system, do a good job of daily data statistics, regularly analyze user needs, and constantly adjust and optimize the broadcast room
Responsible for regular training of anchors, helping new anchors to establish live broadcasting style and formulate corresponding live broadcasting content. Standardize and guide the livestream content of anchors, improve the livestream effect of anchors, and adjust the livestream results and speech techniques
Develop the calendar of Tiktok live marketing activities, output the plan of promoting marketing activities, complete the preparation of event materials and stage review
Pay attention to the trend of competitive products, maintain close communication with the platform, be familiar with the platform trend and gameplay, and be able to integrate platform resources to promote the achievement of goals

Requirement

Bachelor degree or above, 1-3 years of relevant experience, bonus points for those with similar track live operation experience
Have the ability of traffic data analysis, have the experience of Tiktok platform live broadcast room, familiar with Tiktok background operation, familiar with the operation rules of Tiktok live platform, and understand the platform live broadcast delivery strategy
Have relevant experience in live event planning, with successful cases of planning and execution
Excellent learning, communication and coordination ability and self-driving force, clear thinking, strong execution and a certain ability to work under pressure

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E-commerce Livestreaming Planning Associate

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