Purpose of Position
- CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
- We’re currently recruiting a talented Influencer Marketing Associate for our Global Influencer Team who will bring passion to what they do, day in and day out. This role will be responsible for the day-to-day project management of influencer gifting activations globally.
- This role will report into the Influencer Marketing Manager and will work alongside different regional department leads to help with their regional gifting programs.
Job Description
- Project manage the influencer gifting program across different global teams
- Maintain an influencer database with accurate and up to date brand partnerships
- Track and manage usage rights for influencer UGC used
- Reporting on gifting program success rate on a global scale.
- Nurture influencer relationships and regularly identify and develop new relationships within the digital influencer community
- Work closely with agencies in up & coming markets for developing gifting programs.
- Use existing strategy to set performance and brand-building KPIs on a partner-by-partner basis; oversee ongoing optimization and apply a test-and-learn strategy to achieve success and new learnings
- Stay up-to-date on influencer trends and provide competitive insights on how other fashion and lifestyle brands are engaging influencers
Requirement
- Bachelor degree in any related fields such Marketing, PR, Advertising
- 1+ years of relevant experience in influencer marketing and/or social media
- Self-starter with strong initiative, ownership and accountability for business
- Ability to work efficiently in a high-pressure, fast paced, deadline driven environment
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