Purpose of Position

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
At CASETiFY, we’re a community of individuals - yoga lovers, gamers, part-time wakeboarders, photographers, stylists, hypebeasts, multi-linguists and social media nerds who are all about self-expression! We are currently recruiting a talented Growth Marketing Associate for our Growth Marketing department who will bring passion to what they do, day in and day out. The Junior Growth Marketer will support marketing and paid acquisition efforts, with the eventual goal of owning the performance of one or more channels. Our offices in Hong Kong and LA are pretty casual; we believe in having fun, experimentation and building a community where people are free to be creative and grow!
The ideal candidate has an analytical, data-driven mindset and hands-on experience managing ad platforms from high-level strategy to day-to-day operations. The applicant must be up for a challenging, but rewarding experience of aggressively growing our customer base.

Job Description

Own the paid user acquisition journey and optimize ROAS/ROI (Facebook/Instagram, Google Ads, Twitter Ads, Tiktok Ads)
Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively
Work with cross-functional teams to push forward marketing agendas
Build accurate customer segments and profiles, to run effective campaigns
Analyze user data to provide strategic, actionable insights
Conduct market research on competitors and products
Always be AB testing and thinking of new growth opportunities
Work with cross-functional teams to push forward marketing agendas
Become a T-shaped growth hacker

Requirement

BA/BS degree in an analytical field such as Statistics, Math, Engineering, or Marketing
2+ years of experience in marketing, data analytics, and advertising platforms (SEM, Facebook/Instagram)
Strategic problem solving skills
Ability to work under pressure, and quickly adapt
Proficient in SQL and Google Analytics is a plus (able to be trained)
Start-up experience is a plus
Working Photoshop and Adobe Effects skills are a plus

#LI-DNI

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

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Growth Marketing Associate

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