Job Application for Brand Activations Director (Korea) at CASETiFY

Purpose of Position

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are hiring a Brand Activations Director for the Korea region, this role reports to the Country Manager of Korea. Main purpose of this role is to create a consumer journey across all channels and drive further growth in omni channel sales. He/she will be overseeing overall GTM activations, driving brand value proposition. Brand marketing and consumer engagement experience including an event, staff development are an important part of this role.

Job Description

CASETiFY is looking for a Brand Activations Director for the Korea region who will serve as a credible partner and advisor to support the business and implementation of departmental goals to join our team. He/ She would be joining us to elevate the brand’s global brand reputation, create engaging campaigns, be the brand custodian & partner for other functions, by strongly partnered with global
Partner with a country manager and cross-functional teams to develop CASETiFY Korea’s short-term as well as long-term marketing strategy
Concept & develop brand moments and campaigns throughout the regional marketing calendar based on the global cadence
Responsible for creating and setting brand success OKRs for the organization
Create locally relevant creatives and assets and feed to ensure exposing at the right touch points
Develop and create locally relevant brand building programs and activations and lead to an execution in excellence
Be responsible for consumer engagement activations ; KOL activation, social, copy, PR as well as an event to ensure all consumer facing touchpoints are on brand and follow brand guidelines
Partner with VM and Store design teams to create impactful experience in store

Requirement

12+ years of experience in a brand management role
Experience in creating globally aligned and locally relevant campaigns using in-house and external agency teams
Experience in creating and interpreting market research. Leverage data to inform strategic development of brand campaigns
Self-motivated and self-disciplined
Strong project management and process creation skills. Ability to oversee and manage multiple projects in complex environments involving several stakeholders
Great communication and presentation skills
A proven team leader that leads with integrity and inspires the team
Proficient in both languages English and Korean

#HKKR

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

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