About Cars.com

CARS is a leading digital marketplace and solutions provider revolutionizing automotive retail.

Established in 1998, CARS has evolved from the Cars.com marketplace, which serves over 26 million monthly in-market car shoppers, into an integrated portfolio of products and solutions including Cars.com, Dealer Inspire®, DealerRater® and FUEL. Together, these brands are driving the future of automotive retail by developing omni-channel experiences that inspire, match and connect tens of millions of car buyers with local sellers and OEMs across the country.

A true constant through the years has been the incredible culture we've created. Our employees have cultivated a culture that embodies our Company Values. We take pride in how Cars.com empowers our people to win and gain valuable experiences along the way! 

About the Role:

We are looking for a Senior Manager of Internal Communications to join the CARS Communications department.  The ideal candidate is a skilled storyteller and content creator who can deliver strategic communications programs for the business and individual departments that drive cohesion across our brands and build relevant connections between our employees and our corporate strategy. This person will effectively work across teams and business units to create, share and implement programs and communications that thoughtfully position our executives internally to drive business goals and build their individual brands, maintain a stellar corporate reputation, and keep employees up to date about company news, strategic initiatives and events. A close partnership with key stakeholders in HR and other departments will be necessary to manage and grow our robust Corporate Social Responsibility and Diversity, Equity and Inclusion programs while effectively communicating our efforts to employees. 


As the world and the way we work changes, this person will be an innovative communicator that is especially tuned in to successfully communicating in a virtual-first environment where our employees - whether they are working remotely or in one of our offices - feel connected to our mission and values, to our culture and to each other. 


This role reports to the Senior Director, Communications with significant interaction with and accountabilities to the C-suite executive team. This individual works closely with the broader Experience Team and HR organization as well as other business units across the company to execute integrated internal engagement campaigns.


Responsibilities include:

  • Play a key role in building and managing the internal communications strategy while executing all employee communications programs, events and materials.
  • Create innovative ways to communicate in a virtual-first workplace that inform and motivate employees while keeping the company connected. 
  • Support company strategy by communicating key updates to the organization, tailored for our diverse employee base.
  • Ensure internal communications are aligned and consistent with brand voice by collaborating with marketing team members.
  • Manage all internal communications channels such as e-newsletters, in-office TV monitors, Slack handle and more. 
  • Alongside our Senior Manager of Events, coordinate and manage internal events, such as town halls, fireside chats and more. 
  • Manage and grow our employee awards and recognition programs.
  • Serve as an advisor on internal communications to other senior leaders across the organization.
  • Partner closely with the HR team around employee brand efforts, informing employees about benefits, and driving our Corporate Social Responsibility and Diversity, Equity and Inclusion programs. 
  • Drive measurable, data-driven results and manage internal communications analytics dashboards to ensure effectiveness of programs and channels. 


Your expertise:

  • 8-10 years of experience in an internal communications role.
  • Strong writing and storytelling skills are a must, as is thriving in a fast-paced environment.
  • A creative mindset and a passion for communications.
  • Very strong attention to detail and the ability to juggle competing priorities.
  • Ability to be a self starter and a team player.
  • Ability to meet aggressive timelines across different departments.
  • Ability to see the Corporate-level perspective, the business group goals & objectives, and the fine details needed to implement complex communications.
  • Experience supporting organizational change management, acquisitions, and crisis communications around sensitive workforce issues is a plus.
  • External communications/PR experience is a plus. 
  •  Experience creating internal communications narratives for diverse audiences.
  • Innovative storytelling capabilities and fluency in multiple content types - editorial, digital, video, social, etc.
  • Experience using Slack, Bananatag and/or similar tools is a plus.
  • Bachelor's degree, preferably in Communications, Public Relations, Integrated Marketing, Journalism, or related field.

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We're focused on creating career chemistry for our team, and that means building a culture where diversity is a priority. All CARS employees are encouraged to bring their whole, authentic self to work every day, including their talents, passions, and unique ideas. Across all our brands, we encourage our teams to stay open, and combine their different backgrounds, experiences, and worldviews to deliver better results.
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