Job Description:

Established in 1998, Cars.com is one of Chicago’s original tech companies. Our online platform makes it easier for consumers to shop for, sell and service their cars. With our expert content, mobile app features, millions of new and used vehicle listings, a comprehensive set of research tools and the largest database of consumer reviews in the industry, Cars.com offers innovative products to connect consumers with dealers across the country. Change is in our DNA, and 2017 has been no exception! We've moved to a new Chicago HQ @ 300 S. Riverside, acquired DealerRater, the largest online ratings platform for car dealerships and became a free-standing, publicly traded company on the NYSE! A true constant through the years has been the incredible culture we've created. Our employees have cultivated an environment leveraging technology, fostering innovation and embracing collaboration. We take pride in how Cars.com empowers our people to win and gain valuable experiences along the way

The Opportunity


Cars.com is seeking a social media associate capable of implementing innovative social media practices for an industry-leading marketing team. This position will work with multi-functional teams on high-priority campaigns and projects.  As such, a key requirement is a positive and flexible attitude mixed with a high-energy passion for professional growth.   

  • Utilize social publishing and analytics tools like Spredfast, Facebook Insights, Twitter Analytics, Crimson Hexagon to identify opportunities and insights
  • Create and maintain content calendars for all social platforms
  • Handle post creation and content uploads following latest platform specs
  • Utilize social media management tools like Spredfast to engage with consumers and respond to comments and posts in real-time
  • Collaborate with the brand team, editorial, and communications team to deploy integrated marketing campaigns seamlessly
  • Enforce Social Media Guidelines and best practices, while continuing to update the team on the latest creative trends in social and community management
  • Analyze results of ongoing social activity and large-scale campaigns, including overall success, insights, and ROI to determine future courses of action and share results with the team during weekly updates
  • Partner with paid social media team to sync on creative optimization
  • Stays on top of emerging social trends and provides on-going recommendation for incorporating them into social strategy
  • Live event coverage, including on-site posting, photography, interviews, and networking
  • Manage executive social handles as needed

The Ideal Person

  • Lives and breathes social media and actively participates on any of the most popular platforms (Instagram, Twitter, Facebook, LinkedIn)
  • Understands how social networks work inside and out, including functionality and user experience
  • A passion for writing – and a keen eye for grammar and style
  • Is a pro at presentation tools like PowerPoint/Google Drive, and social listening tools like Crimson Hexagon
  • Is both a creative and strategic thinker
  • Has exceptional communication and presentations skills
  • Embraces an agile, testing and learning approach to all things across social in order to optimize the program on an ongoing basis
  • Great attention to detail, excellent organizational and project management skills

You bring

  • 2+ years of experience managing social media platforms or communities for brands
  • An obsession for all things social – an understanding of each platform and emerging opportunities 

Bonus points

  • If you have an undergraduate degree in communications, marketing advertising, public relations, media studies, business and/or related fields
 

 

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