Cars.com is seeking an enthusiastic, creative-minded individual to manage digital media as a key piece of the Cars.com acquisition marketing strategy.  The Digital Marketing Manager will oversee some of the highest profile Cars.com acquisition marketing projects.  This individual will be a critical member of the Acquisition Marketing team and will serve as a champion to the growth of this channel in terms of high quality traffic and conversion.    

The ideal candidate must possess a keen understanding of the online space with B2C experience and a strong background in digital media management, preferably at an agency for performance-focused clients. This role will manage both performance-focused and brand-building media campaigns. 

Responsibilities include:

  • Own the digital growth strategy including overarching strategy, development of new programs and improvements of current programs across: Programmatic, Direct, Social, Native, Video, Affiliate and App for both B2C and B2B media efforts.
  • Support the marketing team to help reach the Cars.com strategic goals as well as meeting/exceeding monthly and annual goals for the channel.
  • Evaluate general business initiatives and identify opportunities for new/expanded campaigns.
  • Manage in-house team of three direct reports and develop a cohesive team to plan, develop, execute and implement campaigns
  • Provide campaign analysis as well as unsolicited strategic insight based on data and experience to grow the digital channel.
  • Collaborate with marketing leadership on strategic planning.
  • Coordinate the execution of contracts/SOWs from outside vendors.
  • Be a champion for innovation and knowledge about the rapidly changing digital landscape for marketing and sales leadership to align priorities and drive toward exceeding customer, ROI and consumer expectations.

Required Skills:

  • Ability to tell the big picture story from the results/data that’s easy for management to understand
  • Must be able to speak confidently to senior management about program performance
  • Strong pulse on the digital media landscape
  • Management of constant discussions and negotiations with media and technology partners about opportunities to drive innovation/optimization for the program
  • Creative problem-solving skills with an ability to anticipate questions/problems
  • Superb time management and attention to detail with continual focus on meeting deadlines in a fast-paced changing environment
  • Highly adaptable to learning new processes and technology
  • Excellent communication, both written and verbal, and coordination skills
  • An organized individual with great attention to detail and focus on quality of results; experience successfully building processes that streamline cross-functional workflows
  • Expertise across media platforms such as Doubleclick Client Manager, Facebook, etc.
  • A history of successfully using digital and site analytics tools (Doubleclick, multi-touch attribution, Google Analytics) to generate marketing recommendations and optimizations
  • Strong communication and relationship-building skills. Proven track record of creating and fostering relationships with third party partners to drive successful campaigns
  • Ability to learn quickly, iterate based on data, and work efficiently in a fast-paced environment.
  • Flexibility and agility to adapt to changing and evolving business objectives 

Required Experience:

  • 6-8 years of experience managing digital media with a performance focus
  • Experience and familiarity with the current state of the digital media marketing industry
  • Experience working with digital marketing platforms such as: DMPs, attribution tools, DSPs,  Omniture/GA preferred
  • Experience in managing display advertising directly, particularly with regards to direct response campaigns, highly desired
  • Experience with websites with large numbers of listings/inventory and lead generation goals
  • Strong analytical skills (must be comfortable in Excel)
  • Experience with Microsoft PowerPoint and Word
  • Undergraduate degree in a business-focused major with a background or emphasis on marketing or advertising

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