Cars.com has been featured as one of the top places to work in Chicago by The Chicago TribuneBuilt in ChicagoComputer World and Chicago Inno, making us the premiere online destination connecting car shoppers to local automotive groups since 1998. We have prided ourselves on being an innovative tour-de-force within the automotive industry by offering top of the line digital media solutions to car shoppers and dealers alike through our expert content, mobile app features, millions of new and used vehicle listings, our comprehensive set of research tools and the largest database of consumer reviews in the industry.

We are seeking an experienced SEO lead who has a passion across the SEO spectrum incorporating all things technical, on-page and off-page SEO. Residing within our Growth team you get excited about the various nuances that drive a successful SEO program. You understand the value that well optimized content and HTML source code on a page brings to the success of an on-page SEO pillar (i.e. identifying/enhancing H1’s, meta titles/descriptions, navigation, site usability and more). Your creativity and marketing knowledge drive successful off-page SEO results. Your off-page SEO expertise leads to the utilization of an array of tactics to improve a search engines perception of a sites popularity, trustworthiness and relevance (i.e. leveraging Social to capitalize on SERP real estate, implementing innovative marketing/link building tactics and more). This SEO lead roll skews more to the on and off page pillars of SEO though technical SEO understanding is required. While not a developer you know the influential technical SEO practices that maximize search engine crawling and indexing of a large enterprise site (i.e. addressing duplicate content, updating XML sitemaps, implementing schema to value of enhancing SERP CTR’s and more). Compiling sitewide SEO audits that encompass on-page, off-page and technical SEO comes naturally for you as does the identification and prioritization of key SEO projects that drive business success. You are an SEO leader who effectively communicates insights and recommendations to all levels of understanding across the organization inclusive of the C-level suite. While confident and bold in pursuing successful results you are a team player. You will work closely with Product, Engineering, Design, Content, Marketing, PR, Analytics and more to develop scalable SEO enhancements in a lean agile environment. You are open to being challenged by these teams while challenging them in a collaborative fashion that cements trust and cohesion. Your role is critical to supporting the expansion of the overall reach of the Cars.com’s brand, the results of which are measured through improvements in traffic, engagement, and revenue. The successful candidate will be a leader who has a passion for driving growth and making a major impact at a large recognizable brand in a highly competitive industry.

Required Skills:

  • Advanced SEO expertise across the SEO spectrum (on/off page, technical, analytical)
  • Strategical with ability to develop clear SEO roadmaps outlining where you are going and why
  • Robust grounding in utilizing SEO tools such as Moz, SearchMetrics, Screaming Frog, GSC and more
  • Ability to identify, diagnose and solution SEO opportunities
  • Ability to stay ahead of Search Engine releases/updates via research/understanding the competition
  • Adept in communicating SEO solutions to all levels within an organization
  • Solid organizational and project management skills with ability to prioritize based on business outcome
  • Results driven leader with a positive attitude and an executive presence
  • KPI ownership orientated (holds self and others to account)
  • Conducts competitive analysis; researching, summarizing and reporting results
  • Develops and integrates complex keyword and content strategies
  • Effective at delegating work
  • Understands the digital marketing ecosystem and synergistic opportunities (i.e. PPC, Social)
  • Effectively defines, communicates, executes quality deliverables on time
  • SEO evangelist, educator and mentor
  • Team player, interpersonal, collaborator. You are comfortable working across an organization
  • Excellent verbal, written, and presentation skills
  • You are bold, push the boundaries and are impatient for success

 

Required Experience:

  • Bachelor’s or advanced degree
  • 5+ years’ experience leading SEO initiatives for enterprise sites (1 million+ pages)
  • Proven track record for driving successful SEO results incorporating on/off page, technical SEO
  • SEO audit expertise for enterprise sites (1 million+ pages)
  • Advanced knowledge of leveraging SEO tools such as Moz, SearchMetrics, Majestic
  • Data driven. Solid analytical tool experience i.e. Google Analytics, Adobe Site Catalyst, Tableau
  • Solid Excel experience with ability to interpret/develop quantitative analysis/reports
  • Experience with SEO tactics involving HTML, JavaScript, server side technology, CMS
  • Link building/content strategy development and execution
  • Experience working with crawl log files/initiatives focused toward crawl efficacy
  • Strong communicator and influencer who enjoys working across a diverse team of colleagues
  • Capable of getting others excited about SEO initiatives

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