Carousell is on a mission! We’re making it easy for anyone to sell and inspire them to fill their lives with meaningful things. Since our launch in May 2012, we’ve expanded into 19 major cities with over 100 million listings, making us one of the world’s largest and fastest growing mobile classifieds apps.

Carousell’s product team leads this exciting mission by redefining what online classifieds can be—smart, convenient and community-focused. We constantly look at data and talk to our users to understand what they’re doing, thinking and feeling along their user journey and empathise with their needs. This user-centric approach guides us in crafting the best user experiences.

We’re looking for a User Research Lead to join us in our mission! Someone who blends the superpowers of empathy, critical thinking and storytelling to help the team gain empathy for the users and their needs. Someone who doesn’t just stop there but sees insights translate into a product that our users need, want and love.


  • Work with product teams to understand our business goals and identify key user research areas—the questions might be as open-ended as “What is the future of X?” or as specific as “Will users know how to use X?”.
  • Convene teams to plan, setup and conduct user research
  • Advise on the best methods to adopt or adapt based on the questions we have
  • Synthesise qualitative and quantitative data and generate insights that encourages curiosity (to find out more) and agency (to solve the problem) among your audience
  • Share user stories to promote user empathy across the organisation; we want to know who we are building the product for and how we are creating an impact in their lives
  • Manage the user research practice in the team, advising other user researchers and making sure that we observe a high standard of user research


  • Portfolio that showcases how your user research practice has led to great products
  • Knowledge in research methods and basic psychology driving user behaviours
  • Experience with user research in a product development context
  • Curiosity—you almost never stop asking the whys about our users
  • Critical thinking—you go beyond the superficial to look at patterns and tensions
  • Storytelling chops—you deliver empathy through stories
  • Resourcefulness— you should know the course of user research never runs smooth
  • A Carousell account—because immersion is a great way to gain empathy!

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