Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview:

We are looking for a Product Marketing Manager to lead GTM efforts for CarGurus’ dealer products. You will partner closely with Sales and Product to influence the product roadmap, bring our products to market and drive product success. You are the expert on our dealer customers and are able to translate insights into action. The ideal candidate is able to think big picture while also diving into the details and makes it their mission to ensure we are delighting our dealer customers.

What you'll do: 

  • Partner with product and sales across the entire product lifecycle: helping to shape the product roadmap, developing and executing GTM strategies, and leveraging insights to drive product success. 
  • Represent the voice of the customer and develop a deep understanding of our customers and products. Drive customer research and leverage NPS to identify opportunities for improvement and influence the product roadmap.
  • Develop product positioning and messaging across our suite of dealer products.
  • Work closely with the sales team to provide the tools and resources needed to effectively communicate the value of our dealer products to customers. Create marketing collateral, pitch decks, and other sales enablement materials.
  • Partner with the B2B Marketing team on drive demand gen and customer retention
  • Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling.

What you'll bring: 

  • Bachelor's degree 
  • 4+ years of experience with 2+ in product marketing 
  • Excellent written and verbal communication skills. You are a strong storyteller with a knack for creating compelling content that will drive results.
  • Proven track record of developing and executing successful go-to-market strategies for B2B products.
  • Excellent at developing cross-functional relationships and working in close partnership with product and sales
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

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U.S. Voluntary Demographic Questions

Here at CarGurus, we are serious about our dedication to building a diverse workplace, where our employees can bring their best selves to work in order to learn, thrive, and do great things together. In recent years, we’ve doubled down on our commitments to ensuring we are a values-driven culture supported by strong individuals and leaders. This commitment extends to hiring, where we have set high standards for ourselves to run a positive and inclusive process.

To help us recruit and hire in a way that is respectful of all candidates, we invite you to anonymously self-identify about gender, sexual orientation, race/ethnicity, veteran status, and disabilities. Any information provided is completely voluntary, anonymous, and analyzed in aggregate by a small group on our People & Talent team.

If you prefer not to answer, that’s fine. However, we hope that you will choose to answer so we can gather as much data as possible, and use it to continue making CarGurus a vibrant, diverse, and special place to work.

The legal stuff: We’re committed to providing equal opportunity in employment on the basis of individual merit and personal qualifications to all employees and applicants for employment, regardless of race, color, religion, religious creed, ethnicity, national origin, ancestry, citizenship, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, physical or mental disability (handicap), medical condition, protected medical leaves, genetic information, military or covered-veteran status, marital status, height, weight, certain criminal records, or any other classification protected by applicable federal, state or local law.

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