Let’s get to know each other

At Care/of, we take the guesswork out of feeling better by helping people build custom vitamin routines based on their unique needs. Whether it’s our personalized daily vitamin packs and powders through our direct-to-consumer business, or our multivitamins and blends with our retail partner Target, our products are backed by science and include a combination of highly-researched nutrients and traditionally used herbs. By providing honest guidance and better ingredients, we aim to help people feel empowered to make the right choices for their health.

Since our launch in 2016, we have raised capital from top investors including Goldman Sachs Investment Partners, Goodwater Capital, Tusk Ventures, RRE Capital, Juxtapose, and Bayer. In late 2020, Bayer secured additional investment in Care/of giving it majority ownership. By joining forces with Bayer, we are able to expand our ability to connect directly with new and existing customers and elevate our unwavering commitment to science-backed guidance, quality ingredients, and sustainable practices.

We’re excited to meet you!

What you’ll do

  • Develop and execute E-Mail strategy to acquire new users, focusing on generating and converting leads, including referral campaigns.
  • Collaborate with cross functional retention resources on the team to develop a comprehensive schedule and overview of E-Mail initiatives.
  • Take Direct Mail channel to the next level - further grow acquisitions at more efficient CAC levels.   
  • Leverage marketing automation tools to develop transactional, promotional, and educational content strategies to optimize efficient user acquisition.
  • Maintain CRM database and implement best practices for user segmentation, data hygiene, and production.
  • Set A/B test campaigns to establish effective strategies in driving user acquisition.
  • Generate E-Mail marketing campaigns that deliver against business goals for assigned work flows.
  • Partner with the Product team to add data-driven customization and personalization to user journey.
  • Partner with the Data team to analyze and interpret user segments and behaviors to leverage in acquisition marketing.
  • Partner with the Brand team to maintain consistent and holistic communications that are on-brand.
  • Take ownership of all acquisition KPIs and communicate results and recommendations to the Care/of leadership team.
  • Support Growth Team in exploring new channels, as required.

Who you are

  • 3+ years experience in email marketing in a direct-to-consumer environment. Subscription experience is a plus.
  • Hands on experience with at least one ESP (eg. Iterable) and creating campaigns and automated/triggered programs with technical capabilities of the platform.
  • Experience with deliverability, inboxing, and ip warming.
  • Experience managing Direct Mail campaigns, ideally in a subscription environment. 
  • Proficiency with HTML, SQL, Microsoft Excel, Google suites, and project management tools (eg. Asana)
  • Strong analytical ability and high aptitude for testing - managed a/b testing roadmaps, test designs, post results analyses.
  • Strong project management skills with a proven track record in coordinating multiple projects across various teams.

Even if you don’t meet all the requirements, we still encourage you to apply! If you’re submitting a cover letter, please note what makes you perfect for this role with the qualifications you have.

Why Care/of

  • Competitive salary + compensation package 
  • Competitive insurance packages with free medical, dental, vision plans
  • Unlimited vacation time because you deserve it
  • Free vitamins and powders 💊
  • Wellness perks with free access to online meditation services + fitness reimbursements (at-home workouts count!)
  • Virtual team-building events because we value staying connected and building community
  • Socially and culturally relevant experiences geared towards personal + professional learning & development
  • Working with an amazing, fun-loving, spirited group of people

Our Core Values:

Be Humble: Engage in debate with an open mind. Embrace feedback and being wrong when presented with data that shows there is a better option. 

Be Honest: Deliver the truth with humor and love; Recognize and stand up against discrimination on any basis, including race, sex, gender, sexual orientation, religious background, age, or mental and physical abilities - in our work and beyond.

Be Thoughtful: Attack hard problems with thoughtful tenacity. Don’t shy away from complex problems with complex solutions.  

Be Different: Kill your darlings. Don’t be afraid to rewrite something once effective, loved, or widely accepted in the past. Evolution is wonderful. Push against banality and the status quo.

Our commitment to you:

At Care/of, we’re committed to building the best team we can. This means we hire for potential and support every team member through each step of their career development. We strive to build a safe and inclusive place for our team to think differently and push the status quo, because we believe that building a diverse team allows us to do our best work — and have a little fun too. 

Care/of does not discriminate and will not make any hiring decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Care/of are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.