Care/of (takecareof.com) is a fast-growing, venture-backed wellness startup. We offer personalized daily vitamin and supplement packs, recommended for people based on their diet and health goals. Delivered with a touch of joy. Care/of launched in 2016 and is based in New York City. (And we’re excited to meet you.)
What you’ll do:
The Retention Marketing function is responsible for influencing the user journey to generate value for our customers, boost customer lifetime value, and impact our retention metrics. This function owns the email, text, push, app marketing, and in-box channels as ways to engage customers.
As a Senior Manager of Retention, you will lead the retention marketing function at Care/of, driving strategy and execution of experiments and interventions that impact the user journey. You think of experiments that can influence key company goals, you work with cross-functional teams to execute experiments, and report out on findings to the leadership team and other stakeholders. You are also responsible for managing a growing team within retention, which includes ownership over the email and push channels.
Ideating interventions in the user journey to improve retention metrics including delay rate, cancel rate, and boxes per month
Working cross functionally to execute interventions, including through email, push notifications, app takeovers, etc.
Working closely with the Product team on interventions related to our loyalty app
Reporting on experimentation and sharing results cross-functionally and with the leadership team
Who you are:
You have experience in marketing, preferably with email, retention, or growth marketing. You’re also able to think strategically about our user journey to shape retention metrics. Along with being a strong communicator with the ability to influence others, you’re also a team player who works well cross-functionally.
A working knowledge of HTML
Proficiency in Excel and SQL
A ‘no task is too small’ attitude
Familiar working with product teams or on product marketing initiatives
Even if you don’t meet all the requirements, we still encourage you to apply! If you’re submitting a cover letter, please note what makes you perfect for this role with the qualifications you have.
Competitive salary + equity
Competitive insurance packages
Free vitamins 💊
Ability to shape a high-growth, dynamic brand
Working with an amazing, fun-loving, spirited group of people