About Care/of

Care/of (takecareof.com) is a fast-growing, venture-backed wellness startup. We make it easier and more enjoyable to shop for vitamins & supplements (and maybe even a little fun, too). Our technology makes it possible for people to get custom recommendations based on their diets and health goals, which we deliver in convenient daily packs with a touch of joy. We aim to help people feel empowered to make the right choices for their health by being transparent about the research backing up our recommendations and the quality of our products. Care/of launched in 2016 and is based in New York City. We're excited to meet you!

What you’ll do:

The New Products team at Care/of sits at the intersection of physical products (like our vitamins and protein powders) and digital products (like our website and app). We work on both filling in the assortment within our core business and launching completely new product categories. You will have a central role on this team, helping us imagine the next set of products we’ll launch, setting the strategy for those new products, and bringing them to market - including leading major launches. This is a highly cross-functional role, where you’ll be collaborating with teams across the organization and involved in every aspect of new product launches from product formulation to new digital experiences to packaging design and order fulfillment.

  • Inform decisions on what we make and why - build our 2-year product pipeline by leading analysis, research, and business case development for potential product launches
  • Lead bringing major new products and platforms to market from ideation to launch, including cross-functional planning and project management
  • Drive the ideation phase of new product launches, including conducting user research to understand consumer needs and pain points and set the strategy and narrative to address them
  • Stay up on trends in the market, including competitor research and intel
  • Help manage and optimize current and new products once they’re in-market

Who you are:

  • General athlete with 4+ years of experience in an analytic and strategic role within retail or consumer products (e.g., management consulting, corporate strategy, private equity, or brand management);  1-2 years experience at a high-growth start-up or consumer brand preferred
  • Comfortable with numbers - you’ll be making data-driven decisions based on quantitative insights, using Excel analysis and modeling
  • Collaborative and communicative team player who enjoys working and driving projects and processes cross-functionally with a wide range of personalities
  • Self-directed problem-solver - you’re proactive in tackling new challenges and working through uncertainty
  • Structured thinker who’s able to develop frameworks to support strategic decisions
  • Avid follower or customer of the wellness space yourself - you always love learning about and trying out new products
  • Someone who can *really* understand our customer - you’re deeply empathetic when it comes to understanding consumer psychology, needs and behaviors and enjoy doing user research

Extra Carrots 🥕:

  • Experience launching new products (digital or physical) 
  • Background in consumer health & wellness
  • Experience working in or with high-growth start-ups

Some benefits and perks of working at Care/of:

  • Competitive salary + equity
  • A competitive insurance package
  • Free vitamins 💊 (and protein powder!)
  • Ability to shape a high-growth, dynamic brand
  • Working with an amazing, fun-loving, spirited group of people

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