Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the Team
Careem is on a mission to simplify and improve the lives of people in the Middle East and North Africa by building the region’s leading multi-service platform. Our platform team is tasked with spearheading this vision in Abu Dhabi, bringing together rides, food, grocery, dine out, and bike services to create a unified ecosystem. This role represents a unique opportunity to lead and scale our presence in one of the region's most dynamic markets.
About the Role
The General Manager (GM) for Abu Dhabi will take full ownership of the Abu Dhabi market, leading efforts to establish and grow our business in the city. Reporting to the COO, this entrepreneurial leader will manage a significant P&L, drive market penetration, and deliver an exceptional customer experience. The GM will be the face of Careem in Abu Dhabi, unlocking partnerships, leading cross-functional teams, and ensuring sustainable growth across multiple services.
What You'll Do
- P&L Ownership: Manage and optimize a sizable P&L by driving growth, operational efficiency, and profitability across all verticals.
- Market Growth & Expansion: Launch new services and scale existing ones, leveraging a strong understanding of Abu Dhabi’s market dynamics and customer needs in collaboration with Associate GM’s of respective verticals..
- Customer Acquisition & Engagement: Develop strategies to bring new users onto the platform and cross-sell services effectively, driving engagement across verticals in collaboration with marketing and growth teams.
- Partnership Development: Build strategic relationships with local stakeholders, government entities, and businesses to unlock growth opportunities and align with market needs.
- Strategic Decision-Making: Use data and market insights to shape business strategies and prioritize investments to maximize returns.
- Team Leadership: Build and manage a high-performing team, including vertical heads and functional leads, fostering collaboration and a growth mindset.
- Cross-Functional Collaboration: Work with regional marketing, product, and operations teams to align strategies and execute plans seamlessly.
- Marketing Leadership: Provide insights & oversee impactful marketing campaigns to build brand awareness and drive customer acquisition, collaborating closely with the marketing teams.
- Entrepreneurial Problem-Solving: Adopt a creative and hands-on approach to overcoming market challenges, ensuring agility in execution.
What You'll Need
- Proven experience in a senior leadership role with full P&L ownership, ideally in tech and high-growth start ups.
- Experience working across multiple verticals or service lines is a strong advantage.
- Demonstrated success in launching and scaling businesses, with a strong background in customer acquisition and marketing.
- Deep knowledge of Abu Dhabi’s market dynamics, customer segments, and cultural nuances.
- Exceptional leadership skills with the ability to build and manage cross-functional teams.
- Strong entrepreneurial mindset with a track record of creative problem-solving and growth hacking.
- Expertise in stakeholder and partner management, including navigating regulatory and business environments in the UAE.
- Data-driven decision-making skills with the ability to leverage analytics to inform strategy.
- Excellent communication skills, capable of inspiring internal teams and influencing external stakeholders.
- A passion for building businesses and scaling impact in emerging markets.
- Data-driven decision-making skills with the ability to leverage analytics to inform strategy.
- Excellent communication skills, capable of inspiring internal teams and influencing external stakeholders.
Performance Metrics
- Revenue growth and profitability.
- Market penetration and user acquisition metrics.
- Cross-sell effectiveness across verticals.
- Customer satisfaction and retention rates.
- Success in building and maintaining strategic partnerships.
- Effective deployment of marketing and operational budgets.
This role requires residency in Abu Dhabi to ensure deep integration with the local market. Join us to lead a high-growth journey in a pivotal region and play a defining role in Careem’s success story.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
