Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
Careem is looking for a talented and creative Lead - Product Content Writer (fluent in English with proficiency in Arabic highly desirable though not essential), to join our dynamic team. As the lead Product Content Writer, you will play a crucial role in crafting compelling and informative content that showcases our products and resonates with Careem’s target audience.
This role involves close collaboration with cross-functional teams, including marketing, product, and design and UX research, to ensure content aligns with Careem’s business goals, marketing strategy and resonates with our customers.
Responsibilities:
- Develop engaging and persuasive product descriptions and marketing content that highlight the benefits and unique selling points of the Careem app
- Collaborate with product management, marketing, and design teams to gather product information and insights for content creation
- Adapt content to various platforms and formats, including the Android and iOS app versions, social media presence, email campaigns and more
- Conduct research to understand market trends, competitive landscape and customer needs to inform content strategy
- Ensure all content is accurate, consistent with the Careem brand tone of voice and optimised to drive traffic and conversions across the Careem suite of services
- Edit and proofread content to ensure clarity, coherence and adherence to Careem brand guidelines
What you'll need
- Ability to craft the content, as well as create guidelines and frameworks for others to contribute to producing the content when necessary
- Excellent writing and editing skills with a strong portfolio of published content that demonstrates creativity, clarity and persuasive storytelling
- Ability to work independently, manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Ability to provide and receive feedback and support and sharpen the creative briefs by having the confidence to ask the right questions
- Strong attention to detail and a passion for crafting high-quality content that engages and informs audiences
- Experienced in shaping content for multi-disciplinary projects
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred)
- Strong written and verbal skills in English (Arabic-speaking would be a bonus)
- Proven experience as a Product Content Writer, Copywriter or similar role in Marketing or Product teams
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
