About Careem

Careem is the leading technology platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include payments, delivery and mass transportation.

Careem’s mission is to simplify and improve the lives of people and build a lasting institution that inspires. Established in July 2012, Careem operates in more than 120 cities across 15 countries and has created more than one million job opportunities in the region.


About the role

We are looking for a Copywriter to join the central Brand & Creative team and focus on leading customer communication for the Pakistan market. The candidate will get to ideate and create content that will help articulate and scale user journeys, new feature launches, regional campaigns and more. They will be a strategic thinker with a passion for turning complex consumer insights into simple yet creative customer communication . In return, they will have the opportunity to take an exciting role in helping shape and grow the Careem Super App. 


Scope of work

  • Content creation
      • Write all customer communication content within the content guidelines
      • Work closely with various stakeholders to draft content that aligns with brief objectives & tone of voice guideline
      • Coin key messages and taglines for 360 campaigns, and draft the supporting copy around it 
      • Track content performance metrics 
      • Keep a pulse check on best practices, trending local and global campaigns and industry events  
    •  Creative gatekeeper 
      • Know the Careem Style Guide inside out, and support in upholding its guidelines across all content 
      • Lead Careem’s tone of voice across the business to ensure all customer communication is on brand
    •  CRM
      • Ideate and create the copy for growth targets - such as growth hacks, user journeys and campaigns, content experiments
      • Review and track related content performance
  • Stakeholder Management: 
    • Work alongside Content Manager, Marketing Managers, Social Media Manager, and Graphic Designers to support marketing campaigns, partnerships and events 
    • Manage multiple assigned projects, and communicate clearly with each stakeholder on project timeline and deliverables


Candidate profile 

  • 2 years of relevant experience
  • Sharp, creative copywriting skills
  • Strong written and verbal communication skills in English and Urdu 
  • Proven ability to successfully develop, and execute multi-channel content copies
  • Independent, proactive and critical thinking skills
  • Effective communicator with stakeholder management experience
  • Good team player, organized and good attention to detail
  • Experience in a high growth consumer-oriented startup 


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