Demand Business Lead


At Careem, we are driven by the purpose of simplifying the lives of people and building an awesome organisation that inspires. Based in Dubai, we started our journey as a pioneer of the Middle East’s ride-hailing economy. Today, Careem is the region’s everyday Super App operational in 13 countries and over 100 cities. The Super App provides a host of daily services that people need to move around, to order things and to transfer money in one unified smartphone app. Our goal is to simplify people’s daily lives so that they can spend their precious time and mindshare on things that really matter and on realizing their potential.


Job Purpose:

The purpose of the role will be to influence demand decisions objectively to maximise ROI on campaigns  and ultimately increase TPH of captains.


Key Responsibilities:

  1. Help drive discussion on moving marketplace investments 
  2. Perform post campaign analysis to check efficiency of RS
  3. Work with loyalty/CPlus teams to increase adoption
  4. Identify cohorts of growth
  5. Find budgetary support to fund Ad Hoc campaigns
  6. Opportunity sizing of new launches
  7. Best practices across markets/verticals


Required Experience / Qualifications (examples below):

  • 3 years + experience
  • Urge to make an impact
  • Strong stakeholder management skills
  • Customer-centric experience and mindset
  • Ability to drill into data and arrive at meaningful actions
  • Ability to look at things holistically

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