At Careem, we are driven by the purpose of simplifying the lives of people and building an awesome organization that inspires. Based in Dubai, we started our journey as a pioneer of the Middle East’s ride-hailing economy. Today, Careem is the region’s everyday Super App operational in 13 countries and over 100 cities. The Super App provides a host of daily services that people need to move around, to order things and to transfer money in one unified smartphone app. Our goal is to simplify people’s daily lives so that they can spend their precious time and mindshare on things that really matter and on realizing their potential.
We're looking for CRM CONSULTANT who will have the following responsibilities:
- Manage, create and deploy campaigns in Braze, our CRM tool for all comms in the marketing calendar
- Manage the campaign execution process for growth hacks to ensure regularly - scheduled sends are completed in a timely fashion, and that unscheduled sends are executed in accordance with pre-agreed customer deadlines
- Build emails, Push Notifications, In-app and other channel campaigns
- Perform testing to validate functional and rendering performance of the Emails and Push Notification campaigns
- Manage Email revisions and approval process through the deployment of proofs
- Manage subscriber data, import and segmentation to create targeted campaigns
- Monitor the campaign post-deployment to validate completion
- Post campaign analysis & reporting
- A minimum of 2-3+ years of experience in Braze, Salesforce or other CRM platforms
- Knowledge of customer journey communications such as drip campaigns, trigger based events, etc
- Proficiency with Email coding (responsive design - HTML, CSS) languages
- Analytical skill; understanding marketing / campaign data and drawing relevant insights
- Preferable: Basic understanding of SQL, Excel for data analysis, Google Analytics
- Must know how to use Braze
What do we offer you?
Working in an international environment with colleagues from 70+ nationalities, a flat hierarchy, flexible working hours, unlimited (paid!) holidays and, the latest technologies and full ownership!
#YallaLetsGo #Careem #BeCareem #ToTheMoon