Exciting regional opportunity to work across all Careem markets and different verticals; Ride – Food – Deliveries.
About the role
- Ensure all markets are meeting their demand targets (revenues, transactions, active users, retention) and support the markets with relevant insights and recommendations to improve different part of customer funnel.
- Develop the customer segments based on their cross vertical buying pattern on the super app.
- Provide assessments of the main campaigns and give recommendations on improving the campaigns in the future.
- Ensure no overspend is taking place across any marketing bucket.
- Share best practices/ best performing campaigns across markets.
- Collaborate with the growth team to launch right experiments in the markets.
- Collaborate with the growth team on new growth-related product feature requirements.
- Ensure markets have the right talent on the group to support the teams with the right insights.
- Share the weekly/monthly performance of the key demand KPIs with the team along with actions taken in each market.
- Standardize the key demand and performance KPIs across markets for better tracking.
- Understand the whole customer journey of SA and underline the areas which needs some improvements.
- Build business cases for different campaigns and convince people to help you execute
- Support country teams with annual planning and targets (userbase, retention, transactions) forecasting
The ideal candidate must have
- 3-5 years of professional work experience in business analytics or related field
- At least two years of experience using advance SQL is a must
- Should be comfortable with google sheets and tableau
- Understand how to engage and influence decision makers by using data visualisation & storytelling and have excellent communication skills
- Comfortable with data and ambiguity; able to both delve into the details and operational tactics and engage significantly on the big picture or overall strategy
- Exceptional analytical and conceptual thinking skills
- Ability to work on multiple tasks and with tight deadlines
- Experience in Ride Hailing/Food delivery industry is a plus
- Experience in promotions and incentives planning is a plus