Exciting regional opportunity to work across all Careem markets and different verticals; Ride – Food – Deliveries.

About the role

  • Ensure all markets are meeting their demand targets (revenues, transactions, active users, retention) and support the markets with relevant insights and recommendations to improve different part of customer funnel.
  • Develop the customer segments based on their cross vertical buying pattern on the super app.
  • Provide assessments of the main campaigns and give recommendations on improving the campaigns in the future.
  • Ensure no overspend is taking place across any marketing bucket.
  • Share best practices/ best performing campaigns across markets.
  • Collaborate with the growth team to launch right experiments in the markets.
  • Collaborate with the growth team on new growth-related product feature requirements.
  • Ensure markets have the right talent on the group to support the teams with the right insights.
  • Share the weekly/monthly performance of the key demand KPIs with the team along with actions taken in each market.
  • Standardize the key demand and performance KPIs across markets for better tracking.
  • Understand the whole customer journey of SA and underline the areas which needs some improvements.
  • Build business cases for different campaigns and convince people to help you execute
  • Support country teams with annual planning and targets (userbase, retention, transactions) forecasting

About you 

The ideal candidate must have

  • 3-5 years of professional work experience in business analytics or related field
  • At least two years of experience using advance SQL is a must
  • Should be comfortable with google sheets and tableau
  • Understand how to engage and influence decision makers by using data visualisation & storytelling and have excellent communication skills
  • Comfortable with data and ambiguity; able to both delve into the details and operational tactics and engage significantly on the big picture or overall strategy
  • Exceptional analytical and conceptual thinking skills
  • Ability to work on multiple tasks and with tight deadlines
  • Experience in Ride Hailing/Food delivery industry is a plus
  • Experience in promotions and incentives planning is a plus

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