Careem is the internet platform for the greater Middle East region. A pioneer of the region's ride-hailing economy, Careem is expanding services across its platform to become the region's everyday Super App. Careem's mission is to simplify and improve the lives of people and build an awesome organisation that inspires. Established in July 2012, Careem operates in over 100 cities across 13 countries and has created more than one million employment opportunities in the region. Careem became a wholly owned subsidiary of Uber Technologies, Inc. in January 2020.

The purpose of the Marketing Manager role is to lead the Marketing initiatives for Egypt. Understanding what activities increase our revenues and building a strategy with deep insights into what works and doesn't work for the specific market. This role requires a high level of market understanding and requires a diverse skill set across multiple areas, including marketing analytics, strategic and conceptual thinking, content creation, relationship management. Key responsibilities include: 
  • This role requires a cross-functional player who will work on Growth, Analytics, & with operations and all relevant departments in the organization
  • Own the complete process of marketing planning; strong plan on time, aligning and tracking on budgets, understanding the return on investment for marketing campaigns to build a view on their performance and hence sharing best practices. 
  • Collaborate with management and other marketing colleagues, aligning our internal goals with new and existing partner relationships 
Qualifications/Skills Required:
The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative. Additional qualifications include: 
Must Have:
  • At least 7 years of experience in Marketing field
  • Experience in (Performance Marketing) is a MUST
  • Fluent English
  • Ability to get hands-on in a complex operational environment
  • Ability to manage multiple tasks and work to tight deadlines
  • Strong analytical skills and able to convert key findings into simple presentable communication
  • Ability to create compelling marketing content and content writing 
  • Strong account manager and relationship builder, an adept communicator with the ability to liaise with people on all levels
  • Ability to think about process and scale above all else to work efficiently and effectively with multiple partners
  • Experience handling marketing budgets and forecasting/reporting results
  • Ability to develop and articulate highly successful and innovative marketing solutions and communicate a compelling vision
  • Confident, outgoing, and with a predisposition to teach others 
  • Good technical proficiency, literacy skills and a competent computer user
  • Fluent English
Nice To Have: 
  • Experience in Offline Marketing 
  • Experience working within the technology industry/start-up environment/e-commerce is highly desirable
  • Marketing Diploma or MBA.

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