Careem is the leading technology platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include payments, delivery and mass transportation. Careem’s mission is to simplify and improve the lives of people and build a lasting institution that inspires. Established in July 2012, Careem operates in more than 120 cities across 15 countries and has created more than one million job opportunities in the region.

 

ABOUT THE ROLE:

The purpose of the Marketing Manager role is to lead the Marketing initiatives for the Bus Brand. Understanding what activities increase our revenues and building a strategy with deep insights into what works and doesn't work for the specific market. This role requires a high level of market understanding and requires a diverse skill set across multiple areas, including marketing analytics, strategic and conceptual thinking, content creation, relationship management. Key responsibilities include: 

  • This role requires a cross-functional player who will partner closely with the Growth, Analytics, & operations and all relevant departments in the organization
  • Own the complete process of marketing planning; strong plan on time, aligning and tracking on budgets, understanding the return on investment for marketing campaigns to build a view on their performance and hence sharing best practices. 
  • Collaborate with management and other marketing colleagues, aligning our internal goals with new and existing partner relationships 
  • Forecast, measure and report result on various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships 
  • Collaborate cross-functionally with product management, demand growth and operations

 

Qualifications/Skills Required:

The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative. Additional qualifications include: 

Must Have:

  • At least 5 years of experience in Marketing field
  • Experience in (Performance Marketing / Social Media / Advertising) is a MUST
  • Fluent English
  • Ability to get hands-on in a complex operational environment
  • Ability to manage multiple tasks and work to tight deadlines
  • Strong analytical skills and able to convert key findings into simple presentable communication
  • Ability to create compelling marketing content and content writing  
  • Strong account manager and relationship builder, an adept communicator with the ability to liaise with people on all levels
  • Ability to think about process and scale above all else to work efficiently and effectively with multiple partners
  • Experience handling marketing budgets and forecasting/reporting results
  • Ability to develop and articulate highly successful and innovative marketing solutions and communicate a compelling vision
  • Confident, outgoing, and with a predisposition to teach others  
  • Good technical proficiency, literacy skills and a competent computer user
  • Fluent English

Nice To Have: 

  • Experience in Offline Marketing 
  • Experience in Graphic Design
  • Experience working within the technology industry/start-up environment/e-commerce is highly desirable
  • Marketing Diploma or MBA 

Seems a good opportunity for you? Yalla Apply NOW or contact Mayada Azzam on Linkedin for more details.

 

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