Careem is the leading technology platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include payments, delivery and mass transportation. Careem’s mission is to simplify and improve the lives of people and build a lasting institution that inspires. Established in July 2012, Careem operates in more than 120 cities across 15 countries and has created more than one million job opportunities in the region🌎.
About the role
We believe that the captain is as bit as important as the customer. We need a junior marketeer to take on the role of captain marketing executive within the supply organization. This tiger will lead the calendar of captain marketing activities across his/her local market and ensuring that it is in line with the central captain marketing strategy.
- Developing online and offline captain acquisition campaigns and seeing through their ROI and performance.
- Working on the Captain understanding exercises (Attending the captain interviews
- Coming up with tailored retention proposition for captains with a clear KPI on churn and seeing through the implementation and results
- Working on online and offline local captain engagement initiatives.
- Promoting the captain persona across various channels
- Bridging the gap between customers and captains across communication platform
- Rolling out all basecamp initiatives to local market
- KPIs include monthly captain activations, captain NPS and captain churn
- BA in Marketing, Communication or Management
- 2-4 years working experience in marketingFamiliar with digital marketing concepts
- Has practical experience in launching campaigns (ATL and BTL) and managingagencies.
- Experience with on ground activations is a plus
- Good project management skills
- Sharp analytical skills
…Oh, and also, we’re looking for someone who can take ownership, who is of service and who shoots to the moon and beyond. Is this you? We’re looking forward to seeing your application! 🚀
What do we offer you? Working in an international environment with colleagues from 70+ nationalities, a flat hierarchy, flexible working hours, unlimited (paid!) holidays and, the latest technologies and full ownership!
#YallaLetsGo #Careem #BeCareem #ToTheMoon