Social Media Executive – Careem NOW Pakistan

At Careem, our mission is to simplify & improve the lives of people, initially through solutions that
make transportation in the region reliable, and over time, through disruptions in payments and
logistics. In the process, we want to build an organization that inspires and become a world-class
institution from the region.

Founded in 2012 by former entrepreneurs and McKinsey alums, Careem is the MENA regions
leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate
in 100+ cities across 14 countries and host over 6 million users. With our recent Series D funding
success, we are positioned on the cusp of significant scale and have achieved our target of
creating one million jobs in the region by 2018.
Join us in building a world-class institution in the Middle East and experience the thrill of being
part of a high-growth technology company, to improve people's lives.

Job Overview
The Social Media Executive will be responsible for handling the Careem NOW Pakistan social
media channels as part of the Pakistan Careem NOW Marketing team. The role will cover strategy
implementation for the channels in support of core marketing objectives, day-to-day management
of the social media channels including copywriting and creative conceptualization and execution,
as well as planning and execution of standalone social media campaigns. The person will work
closely with the broader team - such as partnerships, marketing, and account management - to
support them in the fulfilment of their objectives by utilizing social media as a standalone function
of the traditional communication channels.

The role reports into the Social Media and Community Manager.

Core responsibilities
● Management of the Careem NOW Pakistan Social Media channels, including copywriting
and creative conceptualization and execution and liaison with the Community
Management team
● Implement and grow the long-term social media strategy that aligns with the team’s
Marketing objectives, and fulfil all associated responsibilities
● Conceptualize and execute social media campaigns – both standalone as well as in
conjunction with ongoing marketing campaigns
● Planning and visiting on-ground merchants and partnered restaurants around the city and
executing social media posts.
● Strive to achieve each quarter’s set OKRs
● Regular reports on the social media performance, including individual channel analysis

● Evaluation of campaign performance: reach, engagement etc.
● Market research and competitive reviews

Additional responsibilities
● Assist the Digital Marketing team with content development
● Ensure Digital marketing efforts align with the marketing objectives
● Research, conceptualize and implement creative digital marketing content concepts
● Refine and improve on digital marketing content

Key Performance Indicators
Achieving each quarter’s set OKRs
Successfully supporting core Marketing and partnership objectives
Ensuring that all stakeholders are kept in the loop including securing approvals prior to campaign

Qualifications/Skills required
● Minimum 2-3 years’ experience of handling social media channels for an agency (preferred)
or in-house
● Bachelor’s degree in Marketing/Media (optional if work experience exceeds 4 years in an
agency social media role)
● Flexibility in on-ground visitation and coverage
● Fluency in Formal and Informal Urdu and English
● Strong proficiency and in-depth knowledge of the working of various social media channels
such Facebook, Twitter, Instagram, Snapchat etc.
● Ability to conceptualize creative social media concepts and campaigns that reflect the

Careem NOW strategy and values in collaboration with the extended team
● Strong copy writing skills
● Team player
● Basic digital marketing knowledge a plus, but not mandatory

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