At Careem, our mission is to simplify and improve the lives of people, initially through solutions that make transportation in the region reliable, and over time, through disruptions in payments and logistics. In the process, we want to build an organization that inspires and to become a world-class institution from the region.  
 
Underpinning this ambition is the need to build strong brand equity for the Careem of the future – and this is where you will make a difference! We have a fundamental belief that people hold the key to our success.
 
Founded in 2012 by former entrepreneurs and McKinsey alumni, Careem is the MENA regions leading ride-hailing service and newest Tech Unicorn. With a strong track-record of growth, we now operate in 100+ cities across 14 countries and host over 24 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.

Join us in building a world-class institution in the Middle East and experience the thrill of being part of a high-growth technology company, to improve people's lives

 

Job Overview
Leading influencers’ strategy in the UAE, and working closely with the social media team to support the business, maximize visibility and generate incremental trips in the UAE.

 

Reporting

The role reports into Marketing Manager

 

Responsibilities 

  • Responsible for influencers in UAE: identify macro and micro influencers in line with target audience and campaign objectives
  • Engage new and existing influencers, both micro-influencers and Tier A/B
  • Build and generate brand awareness in UAE
  • Being able to target different categories of users (Moms, off-peak, commuting to work,  party/nightlife crowd, families, entrepreneurs & socialites) and nationalities
  • Identify long-term strategic partners for every target segment
  • Strategically plan and execute experiential marketing activations to recruit/engage new and existing users
  • Closely work with social media and align on campaigns’ objectives and target audience
  • Helping generate ideas and content for local social media channels and managing pages when needed
  • Offline marketing: managing the booking process for external media and the production and delivery of materials
  • Basic copywriting for marketing collaterals
  • Competitive reviews
  • Evaluation of campaign performance: reach, engagement, trip volumes 

 

Key Performance Indicators

Lead influencers strategy in UAE and identify right profiles based on marketing objectives

Assess worthiness of strategic partners based on growth potential and business focuses

Support localized marketing activities and own brand awareness projects

 

Qualifications/Skills required

  • Previous experience with influencers in UAE
  • Bachelor’s degree in Marketing/Business
  • Proficiency in excel/PowerPoint
  • Strong problem-solving and analytical skills
  • Strong aptitude with numbers
  • Team player

 

 

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