We're looking for a skilled, motivated Copywriter to join the dynamic Careem NOW Content Team to ideate, create and write content that will help define, articulate, and scale the newly-evolving food delivery brand. The ideal candidate will have relevant copywriting experience for consumer brands / agencies— strong consideration will be given for F&B experience. They will be a strategic thinker with a passion for turning consumer insights into creative articulation for moments of food experience. In return, they will have the opportunity to take an exciting role in helping shape and grow an emerging food delivery brand. The scope of the position will include;
Content: Working closely with the local consumer marketing teams to curate innovative content copies that align with marketing goals and campaigns. Manage and execute a robust content calendar that is on point and relevant always. Curation of comm copies, in-app content, food videos and articles.
Brand: Understand how to calibrate tone and voice within the framework of a brand. Lead brand's tone of voice across the business to ensure all content & copies are on brand, and consistent in terms of style and quality.
CRM: Create CRM content such as newsletter and push notifications to align marketing campaigns with brand tone and guidelines in mind
Stakeholder Management: Working alongside content manager, marketing managers, social media manager, graphic designers to support marketing campaigns, partnerships and events. Recommend creative content strategies to support restaurant marketing efforts. Work with regional stakeholders for best content practices.
Master of written and verbal communication in Arabic
2-3 years of relevant copy-writing experience
Sharp, creative copy-writing skills
Proven ability to successfully develop, and execute multi-channel content copies
Independent, proactive and critical thinking skills.
Communication Guru, up to date with latest trends/events
Good team player, organized and good attention to detail
Experience in a high growth consumer oriented startup a plus
A naturally born foodie