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About Cardlytics 

At Cardlytics (NASDAQ: CDLX), we created an industry…. but we are just getting started. From idea inception at a kitchen table in Atlanta to now publicly traded on NASDAQ with offices around the world, we are proud of the work we’ve accomplished and are looking for more smart and creative minds to join us on our mission.

By using data for good, we connect brands with real people through their banks’ digital channels (think: online and mobile apps). And when we make these connections, everyone wins - brands drive more sales, banks drive more loyalty, and people receive more cash back. It’s that simple.

So how exactly does it work?

Through our partnerships with financial services companies like Chase, Bank of America, Wells Fargo, and Venmo, we have insights into one out of every two card swipes in the U.S.. This equates to roughly $3.1 trillion in annual purchase spend from more than 161 million bank customers.

Respecting this complete view of the consumer, we can create mutually beneficial relationships between those consumers and their favorite brands and financial services partners. These are relationships that otherwise would not have happened without our help. It’s our advanced targeting that drives advertising performance - because performance matters, and it’s our superpower.

Are you ready to become a shareholder and join a team filled with creatives and data scientists, consultants and artists, to help redefine marketing?

About The Role

We are looking for an Account Based Marketing Manager that will drive pipeline and marketing-attributable revenue. You’ll help with defining, executing and optimizing full-funnel marketing programs to inform, engage and convert key contacts within our against targeted account lists. You’ll impact performance across multiple channels including paid search, display, content syndication, retargeting, our ABM platform and events. So you’ll need to be comfortable with helping create (and eventually owning) the business case for marketing spend, managing campaigns budget and reporting on your impact.

You will:

  • Partner with Sales to select the right target accounts, and then develop the strategy and campaigns that will make an impact for those accounts.
  • Build and scale multichannel campaigns to build awareness, acquire and engage our key buyers, then support sales in closing and growing those relationships
  • Be accountable to marketing-specific leading KPIs like target account engagement, key contact acquisition, and MQL-to-opportunity conversion rates
  • Contribute to the development of integrated account planning by providing feedback about what is and isn’t working and key opportunities within our target accounts
  • As needed, manage agency/vendor interactions,keeping those engagements on track and within budget
  • Develop a deep understanding of our customers and their buying journey.

You are:

  • A collaborator who can partner across external and internal organizational lines to drive revenue and expand adoption of Cardlytics’ solutions with new clients         
  • Willing to be accountable for quarterly and annual marketing attributable revenue goals   
  • Able to draw conclusions from marketing performance data and make recommendations to improve
  • Someone with a growth mindset and always seeking feedback to continuously learn and improve

You have experience in:

  • 2-5 years of marketing experience
  • Campaign development and management experience that includes developing a plan with specific goals, delivering according to plan and optimizing based on the results
  • Some experience with quantifying your performance in terms of pipeline, revenue and impact to Sales’ key performance indicators
  • Familiarity with ABM principles, especially using intent signals to inform digital demand generation and prioritize sales and marketing outreach
  • Interest in joining a unified Revenue Team comprising Sales, Marketing and Enablement

 #LI-SB1

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