About Us:

Capsule is rebuilding the $425 billion pharmacy industry from the inside out with an emotionally resonant experience, and technology that enables customized outcomes for doctors, hospitals, insurers, and manufacturers. Our team makes the same promise to each other as the one we’ve made to our customers, doctors, and partners: everybody needs some looking after sometimes. We’ll never lose sight of the fact that behind all the craziness of the healthcare system, we’re just people looking after other people. Capsule has raised over $250 million from the best consumer internet and healthcare investors in the world.

About the Role:

Building on the tremendous success in New York City, Capsule is bringing a smarter, simpler, kinder pharmacy to the rest of the country, from Manhattan to Manhattan Beach.  In addition to growing across the country, we’re also growing a Marketing team of fast-moving, data-driven, creative thinkers with a mission to nurture and grow the Capsule brand and community across the U.S. We’re looking for a Senior Growth Marketing Manager to drive Go-To-Market marketing from ideation to execution and analysis. This role will report to the Head of Consumer Marketing. The ideal candidate is strategic, detail-oriented, results-driven, and creative. They’re a self-starter with exceptional communication skills and are willing to roll up their sleeves to get things done. 

What You’ll Do:

  • Drive growth in both existing and new markets as Capsule rapidly expands across the U.S. 
  • Oversee various paid channels including but not limited to paid social, search, TV/OTT, radio, podcast, and direct mail 
  • Drive acquisition marketing budget across paid and organic channels
  • Develop & optimize media plans for new city launches
  • Lead cross-functional team processes with brand, design and digital product teams to develop high-performing marketing collateral and go-to market strategies for new city launches
  • Vet and test incremental opportunities for growth, including new channels, partners, audiences, creative, messaging and landing pages
  • Research, evaluate, test, and continuously optimize media to drive efficient new customer acquisition and hit business KPIs
  • Partner with Product and Insights teams to manage and optimize tracking and performance reporting, while highlighting key learnings to inform future initiatives
  • Lead regular reporting on the marketing budget, consumer acquisition efforts and key KPIs, keeping other leadership and cross-functional teams up to speed and inform optimization decisions across the top and bottom of the funnel
  • Support managing email content, design, and logic in Capsule’s ESP
  • Collaborate with Product on customer journey: connecting the dots between Capsule’s value proposition, campaigns, onboarding and life-cycle experiences with the goal of reducing friction, improving conversion rates and driving growth

About You:  

  • You have 7+ years of full-time marketing experience and are a hungry performance marketer that wants to flex into all areas of Marketing including brand
  • Experience driving meaningful growth through digital performance marketing
  • Highly analytical. You are someone who is able to glean insights from complex sets of information and communicate them to other stakeholders in a clear, effective way
  • A strong strategic thinker who can flex between long term planning and fast, day-to-day optimizations
  • You have impeccable attention to detail. You are committed to triple-checking your work and ensuring that content/creative across all communications is high-quality and consistent with Capsule’s brand guidelines
  • You are comfortable with deploying a budget against a wide array of marketing channels while experimenting across new and existing channels
  • You adapt quickly and are flexible with moving timelines and fast turnarounds
  • You possess strong project management skills with experience executing local marketing campaigns
  • You have exceptional organizational, budgetary and time-management skills
  • Proficiency in third party analytics and keyword research tools, like Google analytics, google search console, etc.
  • A successful collaborator that can work well cross-functionally, specifically with Product, Insights, and Design teams
  • Prior Management Consulting, banking or CPG experience is a plus


Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Capsule are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.