Candid is redefining oral health by using modern technology to help deliver human-focused care. With a commitment to creating the best outcomes, Candid inspires confidence and promotes wellbeing. We believe that high-quality orthodontics should be affordable and accessible, and we’re pioneering an innovative approach to diagnosing, treating, and monitoring cases remotely. Our team is a group of startup veterans with experience across healthcare, hospitality, tech, and finance at companies such as Lyft, BCG, Airbnb, Blackstone, and Clover Health.
We are looking for a CRM Senior Associate to join the Candid™ team to develop and implement email + SMS strategies that help usher consumers along the journey toward a new smile, specifically focusing on patient engagement throughout their treatment period.
This role will leverage data to help set the vision for our CRM journeys, manage day-to-day campaign implementation and optimization, set testing roadmaps, develop reporting and track our performance against our goals. You will have the opportunity to influence our customer journey and work with a complex digital toolset.
You will report directly to the Director of CRM and will partner with business strategy and operations, acquisition teams, digital product, customer support, and creative teams in order to build a next-level CRM experience for our consumers.
What You’ll Do
Plan, execute, and measure performance of email journeys directly in our ESP (Braze experience a plus)
Utilize web analytics tools to showcase business-level contribution of the CRM program over time (Amplitude and Looker experience a plus)
Manage the CRM content creative/development pipeline with support from designers, copywriters, and front-end developers
Look for ways to improve processes and enable best-in-class email production, personalization, inbox placement and customer engagement
Develop deep cross-functional relationships that help further the vision for CRM’s role across our entire customer ecosystem
What You’ll Need
3-5+ years experience in healthcare, direct-to-consumer, or retail CRM (healthcare B2B experience is a plus, but not required)
Experience working cross-functionally, and a clear understanding of how CRM is a companion to business operations
Fluency in CRM channel best practices, rapid experimentation, and program scale
Hands-in experience executing and managing customer journeys within an ESP/Marketing Automation tool (ex: Braze, Klaviyo, Marketo, Mail Chimp, etc.)
Proven organizational, communication, and reporting skills, with an emphasis on flexibility and problem solving
Analytical and statistical proficiency; able to run reports and draw conclusions using tools like Tableau, Looker, or Amplitude
Pay & Perks
Competitive compensation and equity in the business
Medical, dental, and vision insurance
Easy access to work - right off the R & W line, and a short walk from the B, D, F, M, N, Q, 1, and 6 trains
Significant discount on our customized treatment plans and aligners
You will grow a lot here. You’ll be surrounded by employees with deep experience in their field, who have a strong passion for doing great work and constantly learning
We continuously strive to create and maintain a diverse and inclusive environment, and are proud to be an Equal Opportunity Employer. Additionally, this organization participates in E-Verify.