Creative Director (Brand & Marketing):

You’re an experienced brand-&-marketing creative who loves telling impactful stories. If you’re eager to help us build a new, unique, and mission-driven company, read on:

About Cana:

With sustainability at its heart, Cana is reimagining how people produce and consume essential products. We believe we can reduce our impact on the environment, and at the same time offer more choice and better products to consumers. 

We’re starting with beverages. Cana is developing the world’s first molecular printer to bring the beverage aisle to your countertop. And no, this isn't another pod machine. Any beverage, any time, greater convenience, and most importantly, dramatically less environmental impact. carbon and waste from the $2T global beverage industry.

We’re committed to excellence. Joining Cana means teaming up with a talented crew of mission-driven leaders from companies like Apple, Uber, Anheuser Busch, Clover, and Vivint.  

About the Role:

As the creative director, you’ll develop and execute strategies that bring both our brand and product-offering to life. We’re in the process of defining a new industry, and we need your passion and creative leadership to craft narratives, visual creative, and activations that resonate with customers across all their unique digital channels.  We want to empower the creative director to create branding that resonates with our core audience and leaves them with a feeling of amazement.  

Responsibilities:

  • Refine and expand Cana’s visual identity to resonate with core customers and to establish a new category
  • Define and build new house brands for our product-offering
  • Develop brand positioning and creative for partnerships
  • Define narrative and visual direction for social campaigns, then bring them to life
  • Collaborate and ideate with a cross functional team including the CEO, partnerships, product, and design leads
  • Ensure quality is high in all aspects of execution
  • Own the look and feel of Cana brand across web, social, packaging, and experiential events
  • Lead a team of internal and external creatives across multiple campaigns at a single time
  • Develop specs and RFP’s for creative production

About You:

  • 8+ years of experience leading the creation of brands from scratch
  • You love the process of crafting a brand narrative and the assets to go with it
  • Experience developing creative campaigns for NEW consumer categories and products
  • Experience in digital marketing (email, in-app, SMS/push, paid social, display channels, etc.)
  • Experience working with external partners to bring their creative vision to life 
  • Like working in a fast paced startup with lots of autonomy  

Diversity at Cana:

Cana is committed to building an inclusive workplace and diverse teams. We welcome interest from individuals of all backgrounds and levels of experience who share and support our mission.

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