About the Company

CAMP is a Family Experience Company that helps answer the question “What should we do today?” through a unique combination of Retail & Media. Launched in December of 2018, CAMP operates five retail locations in New York, Texas and Connecticut and serves families everywhere via its digital platforms.

What is the Role?

The PR Associate will be responsible for developing and executing on media relations plans that support Camp’s business units; stores, e-commerce, experiences, editorial and private label. This role will focus on driving press and brand awareness across all media channels. They will be responsible for generating impactful PR campaigns & securing editorial coverage. This role will report to Camp’s Chief Communications Officer and work on Camp’s Lab team.

What will you do at CAMP?

  • Manage PR  efforts across all channels focussed on business, consumer, retail and media
  • Oversee creation of press material development for new store openings, partnerships,  and product launches
  • Develop story ideas and angles and identify relevant outlets and journalists to communicate with
  • Pitch and follow-up with the media with the goal of securing coverage
  • Develop & grow relationships with top tier press resulting in increased quality placements & exposure
  • Plan & execute press events around openings and product launches
  • Seek out and asses speaking opportunities and award submissions
  • Plan & execute press events around openings and product launches
  • Vet incoming PR inquiries and requests
  • Create and manage media lists
  • Own and manage Camp’s PR calendar
  • Track and report on coverage and own tracker
  • Support influencer relations
  • Manage monthly PR expenses 

What will you bring to CAMP?

  • 3-5 years of experience in Consumer Public Relations 
  • Outstanding communication & written skills
  • Relationships with consumer, retail and business media a plus
  • Excellent organizational, an eye for detail and determined follow-up skills
  • Get things done attitude, achieve results and communicate progress along the way
  • Drive and passion for the brand;  the stores, families (customers), and our experiences
  • Collaborative: someone who works cross functionally, listens to ideas and creates opportunities
  • Desire to be part of a tight-knit team looking to transform the traditional retail experience
  • Start-up experience is a bonus but not a requirement
  • Can work remotely in certain predetermined states including New York, New Jersey, Connecticut, California, and Texas
  • You are authorized to work lawfully in the United States

What you’ll love about us: 

CAMP’s Commitment to Diversity, Equity & Inclusion

  • We empower diverse voices because it is the best and only way to bring high-quality products and experiences to the diverse families that we aim to serve
  • We are dedicated to creating an inclusive workplace culture that welcomes fresh perspectives, change, and open conversations
  • We build social equity by providing our team with opportunities for education, growth, and access
  • We highlight products, vendors, and a team that represents our customers' beautiful spectrum of diversity

CAMP’S Commitment to Health & Wellbeing

We offer a variety of options that are designed to fit the needs of you and your family.

  • Medical Coverage & Pharmacy Benefits including virtual doctor visits
  • Dental & Vision Coverage
  • Gym Reimbursement
  • Health Care Flexible Spending Account (FSA)
  • Dependent Care Flexible Spending Account (FSA)
  • Life & AD&D Insurance
  • Long Term Disability
  • Mass Transit & Commuter Parking Programs
  • Benefits Concierge: a team of dedicated and experienced employee benefits advocates who are ready to help you and your family with questions.
  • Employee Assistance Program: offers support around Education, Legal and Financial Planning, Career Development, Lifestyle and Fitness Management, Mental Health and Dependent Care

Plus some additional perks! 

  • 20% off all merchandise at CAMP’s retail stores and CAMP.com
  • Flexible Paid Time Off to use for vacation, personal days, well-being, or an illness
  • 401(k) Plan
  • Weekly Training Sessions

Interested in joining the team?  

Submit your resume and cover letter. Address your cover letter to me, Tiffany, letting me know why you want this job and why we should hire you! 

Apply for this Job

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