We have a simple mission at Calm: To make the world a happier and healthier place.
The heart of Calm is digital but the brand is expanding offline into a variety of products and services that bring more peace, clarity and perspective into people’s busy lives. We are building Calm into the Nike of the Mind. We believe Calm can become one of the most valuable and meaningful brands in the world.
Over 100 Million people have downloaded the app and we are growing by 100,000 new downloads a day. The company is profitable and headquartered in San Francisco, CA.
Calm was co-founded by Alex Tew (Million Dollar Homepage) and Michael Acton Smith (Mind Candy, Moshi Monsters, Firebox).
Lifecycle is a significant driver of conversions, retention and engagement as we help our members develop, prioritize and maintain habits for mental health. As a member of the Lifecycle team, you’ll have the rare opportunity to flex your creative, technical and analytical skills, building journeys and campaigns through channels like email, push and direct mail. We pride ourselves in making decisions that are guided by data, and coming up with creative solutions to complex problems.
About the Role:
As Calm expands globally, we are looking for a strategic marketer with a strong technical backbone to build the Lifecycle Programs for our International audience. You will work closely with the International team to localize campaigns, build new automations and drive initiatives to uncover insights that help us continue to learn and optimize. A strong background in localization, data, reporting, email + push marketing and basic foundational knowledge of engineering are required. You must be comfortable overseeing campaigns end-to-end, from creation to deployment to analysis.
- Build localized Lifecycle automations, such as Onboarding flows, that increase product adoption, engagement and ultimately retention.
- Work with the International and Data teams to drive initiatives to uncover new insights for specific markets that will help to continue to optimize our campaigns.
- Collaborate with the Lifecycle Technical Product Manager to build infrastructures and frameworks for localizing at scale.
- Create reports and dashboards that help analyze, share insights and identify new opportunities.
- Continually elevate and optimize these programs by leveraging data, testing into personalization, and expanding into new channels.
- Action Oriented
- Dealing With Ambiguity
- Business Acumen
- Career Ambition
- Comfort Around Higher Management
- Command Skills
- Timely Decision Making
- Decision Quality
- Directing Others
- Functional/Technical Skills
- Learning on the Fly
- Managing and Measuring Work
- Organizational Agility
- Peer Relationships
- Technical Learning
- Planning Accurately
- Process Management
- Drive For Results
- Managing Through Systems
- Time Management
- Understanding Others
- Written Communications
Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.
Calm is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.