OUR MISSION
Calibrate is on a mission to change the way the world treats weight. We’re defining a new category in metabolic health that mirrors what the research shows—that weight reflects our biology, not our willpower. Our program was designed by world leaders in obesity and nutrition science to improve metabolic health and drive long-term weight loss that’s impactful, realistic, and sustainable.
Obesity is America’s underlying pandemic and largest category of chronic disease, and Calibrate is closing the gap in care for 175mm adults in a $600bn market where we spend millions of dollars each year and do not lose millions of pounds.
To bring Calibrate to everyone who needs it, we’re building the first value-based model in obesity treatment, aligning incentives for patients, providers, payors, and pharmaceutical companies. We’ve built a suite of products that combine medication with our proprietary intensive lifestyle intervention to deliver results that last.Calibrate launched in 2020 direct-to-consumer and has since expanded into enterprise channels to increase access to effective obesity treatment.
Calibrate’s programs bring decades of clinical research directly to consumers, immersing members in a biweekly 1:1 coaching program and curriculum that educates and encourages them to build enduring healthy habits across the four areas essential to lasting metabolic health: food, sleep, exercise, and emotional health. A purpose-built app enables daily tracking of food, energy levels, weight, and bi-weekly goals and helps members interact with their Coaching and Medical teams, while a members’ group and events calendar create additional opportunities to engage with the Calibrate community.
ABOUT THE ROLE
- In this business-critical role, you will craft and execute Calibrate’s content marketing strategy to support the overall marketing and business strategy.
- This role must be both a doer (pen-to-paper) and a strategic leader.
KEY RESPONSIBILITIES
- Multi-channel Editorial Calendar: Strategic Thought Leadership: Develop and oversee a comprehensive content strategy, ensuring alignment with marketing goals. Manage the content calendar, prioritization, and resource allocation across various channels to optimize reach and engagement.
- SEO & Organic Growth: Build out and execute an SEO and organic growth content plan utilizing customer insights, data analytics, and strategic content themes to elevate top-of-funnel performance through our website and other digital platforms.
- Voice, Tone & Brand Consistency: Collaborate with cross-functional teams to refine and maintain our brand's voice and tone guidelines, ensuring all content aligns with our brand identity and values. Take inbound requests to copyedit and refine to own final approval before publication.
- Storytelling: Leverage data, market research, and customer insights to craft compelling, meaningful stories that engage and inform our audience while reinforcing our value proposition and consideration of different phases of our marketing funnel.
- Innovation & Growth: Continuously challenge the status quo by identifying opportunities for innovation, process improvements, and fresh approaches to content creation that drive measurable business outcomes.
- Collaboration & Alignment: Serve as a key partner to marketing, product, and leadership teams, ensuring content aligns with overarching business objectives and supports cross-departmental initiatives effectively.
- Social Channel Growth: Own and develop Calibrate’s social channels, growing them organically to support our brand and building within our multi-channel editorial calendar framework.
- Communications: Own first passes of all communication requests for both internal executives and external public relations. Project manage all communication projects to ensure we control our narrative with integrity and proof points.
BACKGROUND AND EXPERIENCE
- Proven leader with 7+ years of experience in branding, communications, and content marketing, including a track record of success in senior or director-level roles.
- Strategic thinker with a collaborative mindset, adept at building bridges across departments and managing diverse stakeholders to align on shared goals.
- Skilled at balancing strategic vision with hands-on execution, excelling in fast-paced and ambiguous environments.
- Exceptionally creative with outstanding writing and editorial skills, complemented by a data-driven approach to decision-making and content optimization.
- Demonstrated expertise in developing and executing brand, communications, and content strategies that deliver measurable business outcomes.
- Deep understanding of the buyer journey and lifecycle marketing, with experience crafting story maps and integrating effective CTAs tailored to lifecycle stages.
- Strong project management, communication, and presentation skills, with the ability to lead and inspire cross-functional teams through influence and collaboration.
- Continuously monitors and adopts emerging trends, tools, and best practices in branding, communications, and content delivery to maintain a competitive edge.
- Proven ability to lead and scale content marketing initiatives in dynamic, high-growth environments, particularly in multi-product Enterprise Software or SaaS organizations.
- Skilled at driving organizational change, influencing stakeholders, and introducing innovative concepts to elevate brand and content performance.
- Passionate about getting hands-on with products, teams, and processes to refine strategies, optimize workflows, and achieve excellence.
- Experience in healthcare technology or related industries is a strong advantage.
The salary range for this role is $115,000-140,000.
BENEFITS
At Calibrate, we’re committed to our vision of putting our members and our teammates in control of their health. Some of our benefits for 2025 include:
- Competitive salary with opportunity for equity in an early stage, high growth business
- Generous paid time off, including an all-company holiday over Thanksgiving week
- Medical, dental, and vision benefit offerings
- Calibrate-paid disability and basic life insurance to give you peace of mind during unforeseen events
- Therapy on your time with free access to Headspace and HeadspaceCare
- An employee assistance program through Guardian to provide counseling across a range of personal topics
- Remote-first team
- Competitive Paid Parental Leave for parents
OUR VALUES
We’re in it together: We have an audacious mission, and we’re building a lot of things for the first time — from the first DTC pharma business within the healthcare ecosystem to the data infrastructure for providing real-world evidence in the largest category of chronic disease. It takes superpowers to build something simple and intuitive within the complex healthcare market, so we identify and work as a team from our individual points of strength. Not everyone has to be good at everything, but we know that when we harness what we’re each great at, we’re unstoppable.
Small wins create big wins: We ground every experience in optimism, recognizing and celebrating successes along the way. We break projects down into smaller components. And we focus on where we have momentum. We always plan for larger goals with the knowledge that our plans will evolve as we achieve smaller milestones.
You’re in control: We don’t let location stand in the way of the best talent — and from coaches to engineers, we are a remote-first team. Our business is multi-faceted, so each Calibrater is hired to be an expert in their piece of it — in control of their own initiatives, in control of their own impact, and in control of driving their own (real) results.
Real results matter: We’re obsessed with outcomes because when our members win, we win, and the data proves that we’ve built the best metabolic health program on the market. We’re purposeful, optimistic, and relentlessly confident that we can solve the biggest medical issue of the 21st century.
Calibrate is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. To achieve our mission of changing the way the world treats weight, we are building an environment where every Calibrater can thrive, feel a sense of belonging, and do the best work of their careers. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.
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