OUR MISSION
Calibrate is on a mission to change the way the world treats weight. We’re defining a new category in metabolic health that mirrors what the research shows—that weight reflects our biology, not our willpower. Our program was designed by world leaders in obesity and nutrition science to improve metabolic health and drive long-term weight loss that’s impactful, realistic, and sustainable.
Obesity is America’s underlying pandemic and largest category of chronic disease, and Calibrate is closing the gap in care for 175mm adults in a $600bn market where we spend millions of dollars each year and do not lose millions of pounds.
To bring Calibrate to everyone who needs it, we’re building the first value-based model in obesity treatment, aligning incentives for patients, providers, payors, and pharmaceutical companies. We’ve built a suite of products that combine medication with our proprietary intensive lifestyle intervention to deliver results that last.Calibrate launched in 2020 direct-to-consumer and has since expanded into enterprise channels to increase access to effective obesity treatment.
Calibrate’s programs bring decades of clinical research directly to consumers, immersing members in a biweekly 1:1 coaching program and curriculum that educates and encourages them to build enduring healthy habits across the four areas essential to lasting metabolic health: food, sleep, exercise, and emotional health. A purpose-built app enables daily tracking of food, energy levels, weight, and bi-weekly goals and helps members interact with their Coaching and Medical teams, while a members’ group and events calendar create additional opportunities to engage with the Calibrate community.
ABOUT THE ROLE
Calibrate is looking for a Manager, B2B Marketing to join the Calibrate Marketing Team. In this role, you will have the opportunity to become an expert on the Calibrate product and develop strategies to communicate program value for our B2B prospects. The ideal candidate for this role has a strong track record of managing projects with multiple stakeholders, has experience developing B2B marketing materials, is proficient in HubSpot, Salesforce, and understands the sales funnel. You will work collaboratively across marketing, sales, product, and communications to directly contribute to key projects focused on commercial client expansion and member enrollment.
KEY RESPONSIBILITIES
- Build B2B integrated marketing campaigns to generate demand for both brand awareness and net new opportunities.
- Assist with frameworks for buyer personas, segmentation models, positioning, and messaging to inform marketing and sales.
- Build outreach sequences from B2B campaigns for TOFU outreach.
- Implement sales enablement strategies to optimize and automate our campaigns.
- Create and manage commercial content and updates for the greater Calibrate organization including presentations, demos, and sales materials.
- Manage commercial events and tradeshows in parallel with the commercial sales team to drive meaningful lead generation.
- Interact directly with prospects, clients, and partners to build awareness of Calibrate and drive projects/collaborations forward.
- Manage projects related to commercial sales development and marketing campaigns .
- Work with stakeholders to define systems and strategy for revenue teams including sales process alignment and adoption, managing systems and technology, and enabling cross-functional alignment (Marketing, Sales, CS) for customer end-to-end journey.
- Build and manage framework for HubSpot <> Salesforce connectivity.
BACKGROUND AND EXPERIENCE
- 3+ years of experience in B2B marketing, B2B event marketing, sales enablement or similar roles.
- Industry awareness of healthcare, SaaS, technology, or employer services.
- Proficient in writing medium-form content and presentation creation for sales teams including compelling storytelling.
- Comfortable working with Salesforce and HubSpot.
- Self-starter who is comfortable with quick pivots and fluid planning cycle.
- Excellent project management skills and attention to detail.
- Enthusiasm for connecting with clients and partners and a passion for excellence.
The salary range for this role is $95,000 - 110,000.
BENEFITS
At Calibrate, we’re committed to our vision of putting our members and our teammates in control of their health. Some of our benefits for 2024 include:
- Competitive salary with opportunity for equity in an early stage, high growth business
- Generous paid time off, including an all-company holiday over Thanksgiving week
- Calibrate-funded health benefits (medical, dental, vision) - starting at zero cost to you
- Calibrate-paid disability and basic life insurance to give you peace of mind during unforeseen events
- Therapy on your time with free access to Headspace and HeadspaceCare
- An employee assistance program through Guardian to provide counseling across a range of personal topics
- Remote-first team
- Competitive Paid Parental Leave for parents
OUR VALUES
We’re in it together: We have an audacious mission, and we’re building a lot of things for the first time — from the first DTC pharma business within the healthcare ecosystem to the data infrastructure for providing real-world evidence in the largest category of chronic disease. It takes superpowers to build something simple and intuitive within the complex healthcare market, so we identify and work as a team from our individual points of strength. Not everyone has to be good at everything, but we know that when we harness what we’re each great at, we’re unstoppable.
Small wins create big wins: We ground every experience in optimism, recognizing and celebrating successes along the way. We break projects down into smaller components. And we focus on where we have momentum. We always plan for larger goals with the knowledge that our plans will evolve as we achieve smaller milestones.
You’re in control: We don’t let location stand in the way of the best talent — and from coaches to engineers, we are a remote-first team. Our business is multi-faceted, so each Calibrater is hired to be an expert in their piece of it — in control of their own initiatives, in control of their own impact, and in control of driving their own (real) results.
Real results matter: We’re obsessed with outcomes because when our members win, we win, and the data proves that we’ve built the best metabolic health program on the market. We’re purposeful, optimistic, and relentlessly confident that we can solve the biggest medical issue of the 21st century.
Calibrate is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. To achieve our mission of changing the way the world treats weight, we are building an environment where every Calibrater can thrive, feel a sense of belonging, and do the best work of their careers. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.
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