Founded in 2019, Cake DeFi is a leading decentralised finance services provider and Southeast Asia’s fastest growing fintech platform. "We Do Crypto. You Do You." - Our vision is to become a one-stop platform for all crypto users to get easy access to DeFi and Web3 services. To date, more than 1 million users from over 190 countries trust us to manage over $1 billion in assets. We are a profitable, cashflow positive private rocket ship that's just getting ready for take-off. Join us.


Cake DeFi is on the hunt for the next top DeFi Degen writer to join the team.

About You:

  • You possess a strong command of the English language and are familiar with native English sayings and cultural nuances. You’re a native English speaker.
  • You’re a crypto native. 
  • Blockchain, L1’s, L2’s, interoperability and permissionless are words in your vocabulary.
  • You’ve got a wallet, maybe several.
  • You are genuinely interested and excited about crypto.
  • You’re in Discord and Telegram groups and scrolling crypto Twitter.
  • You know what’s trending and what’s impacting the social sentiment in crypto.
  • You know your memes - but more importantly - you know the art of storytelling.
  • You understand the importance of SEO in your writing.
  • You know what image alt text and meta descriptions are, and how to optimize for them.
  • You understand the importance of your topic title to capture attention.
  • You invest time and thought into the headline of your writing. SEO's on your mind.
  • You ensure your H1, H2’s and H3’s have search intent and/or keyword volume.
  • You know how to map your content to the buyer’s journey.
  • You're a wordsmith. Writing is your gift.
  • You know what this means => "Flesch Kincaid Score" and you score appropriately for your audience.
  • You research before you write, and you include the latest data and trends in your writing.
  • You understand "newsjacking" and “skyscraping".
  • You understand this => "Think, Feel, Do" when you write.
  • You are comfortable writing both long and short form.
  • You're able to switch from one brand persona to the next. 
  • You have crazy attention to detail with grammar and spelling. You can't stand errors.
  • You're disciplined with your workload and meet your deadlines. 
  • You're an expert in your craft and need no micro-managing or hand-holding.
  • You know how to write for humans, but also best practices in white hat SEO.
  • You know the pillars to SEO writing and include all you can within your writing.
  • You're a 'mission-centric' writer, producing content to help achieve the content strategy.
  • You keyword research, both targeted and long-tail.
  • You're up to date with Google's algorithm and constant revisions.


What You’ll Do:

  • Conduct independent research on relevant topics in the blockchain and DeFi space, analyze key findings, and distill information into a piece of content that is insightful and informative.
  • You’ll write content in the tone of voice and on-brand for each different product and vertical within the Cake DeFi suite of products.
  • You’ll add content ideas to the content calendar. Through time, you’ll drive and own the content calendar, working in collaboration with the content strategist and managing editor.
  • Write clear, accurate, and professional long-form content such as blogs, case studies, and white papers, following content briefs and guidelines.
  • Craft compelling short-form copy such as website landing pages, email marketing campaigns, and ads that speak directly to users.
  • Optimize content for SEO and maximize conversion.
  • Collaborate with other teams such as product, design, and marketing to ensure consistent messaging and tone of voice across all channels.
  • Manage website content and ensure it is up-to-date and relevant.
  • Stay up-to-date with the latest industry trends, best practices, and techniques.


What You’ll Need:

  • Send us your writing portfolio (focused on blockchain and DeFi).
  • Strong research, writing, and communication skills.
  • Good time management and ability to adhere to strict timelines.
  • Detail-oriented and receptive to feedback on their work.
  • Understanding of SEO and experience with optimizing content for search engines.
  • Experience with managing website content.


Where You’ll Work:

In a flashy state of the art office in Singapore(hybrid) or remote, where you’ll join a +180 strong-team deeply passionate about empowering crypto aficionados to manage their crypto finances and generate wealth. 

Cake DeFi understands behind every successful brand lies an amazing product, supported by an equally fantastic brand and marketing team. At its core, the brand and marketing team at Cake DeFi are a bunch of creative storytellers. From awareness to conversion, skeptic to advocate - we create and shape the brand story at every step of the customer journey. Our aim is to deliver a consistent and exceptional experience across the entire marketing funnel.

Storytelling comes in many forms. Our diverse and multi-talented team takes care of all aspects of marketing at Cake DeFi: brand, content and community, CRM, design, affiliate and performance marketing, public relations, and social media. 

We are looking for skilled content writers to join our team, who will be responsible for creating high-quality and engaging content focused on blockchain and DeFi-related topics. The ideal candidate will be passionate about the industry and have a strong understanding of the latest developments and trends.

If this sounds like you, consider applying, because we want to talk to you.

We want to transform and decentralise finance with tomorrow’s technology. This is where you come in. Join a company that is at the forefront of bleeding-edge innovations in blockchain and DeFi. You will be empowered to push boundaries and think out of the box. You will get to work with a bunch of ridiculously motivated and talented people. And most importantly, you'll have fun. The best places to work at, are often also the most fun to work at. That's us.

We hire based on merit, fit, and strong alignment to our culture. Our culture is defined by 7 team principles: Integrity, Resourcefulness, Ownership, Meritocratic Decision-making, Customer Obsession, Radical Candour, and Passion. These 7 principles guide our company, our people, and our work. At Cake DeFi, our culture is our pride. It has been instrumental to our success, so we are steadfast in our commitment to it. We welcome you to add to it.

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