Founded in 2019, Cake DeFi is a leading decentralised finance services provider and Southeast Asia’s fastest growing fintech platform. "We Do Crypto. You Do You." - Our vision is to become a one-stop platform for all crypto users to get easy access to DeFi and Web3 services. To date, more than 1 million users from over 190 countries trust us to manage over $1 billion in assets. We are a profitable, cashflow positive private rocket ship that's just getting ready for take-off. Join us.


Cake Defi Enterprise

We are preparing to launch Cake DeFi's new offering- Defi Enterprise. With the launch of new offering, the BD team now has an exciting challenge of bringing DeFi to institutional clients. This will require diving deep into traditional finance, with the aim of introducing DeFiBox to funds, wealth managers and fintech providers and opening up the world of DeFi to them. If this excites you, apply to join us now!

We are looking for an experienced B2B Marketing Lead who is passionate about crypto/blockchain and who has experience working in financial services, preferably within fintech or in a web3/crypto environment.

This is an opportunity to play a key role in a fast-growing and high-scale crypto startup company distributed across Asia and Europe with our main headquarter in Singapore. You’ll be helping us grow a strong B2B business over the next few years. You will report into the COO and will work very closely with our sales lead.

What you'll do

  • Build a B2B marketing strategy from scratch to combine online and offline channels to reach the right audience with an ABM approach
  • Run a transparent content creation and curation process to enable our team to combine conferences, content channels (for example podcast), direct outreach, social media and other opportunities to connect with asset management professional
  • Plan and manage always-on content campaign execution with cross-functional colleagues, internal creative team, external agencies, partners and community content creators
  • Comfortable setting up and building out a lead nurturing funnel through the right content creation and curation strategy
  • Motivated self-starter who doesn’t wait for directions but brings ideas and strategic vantage points to the table
  • Comfortable working closely with sales and signing up for specific data driven marketing impact outcomes
  • Comfortable working in a very fast paced environment with a team based in APAC and Europe

What you'll need

  • 7+ years of experience working in Marketing roles marketing products to a financial services audience
  • Experience in Marketing consulting working for different companies
  • Worked in a scale-up environment of companies moving from 100 to 1000 employees
  • Developed and run campaigns to target asset management, trading desks and treasury management clients
  • Knowledge of DeFi is an absolute must

We want to transform and decentralise finance with tomorrow’s technology. This is where you come in. Join a company that is at the forefront of bleeding-edge innovations in blockchain and DeFi. You will be empowered to push boundaries and think out of the box. You will get to work with a bunch of ridiculously motivated and talented people. And most importantly, you'll have fun. The best places to work at, are often also the most fun to work at. That's us.

We hire based on merit, fit, and strong alignment to our culture. Our culture is defined by 7 team principles: Integrity, Resourcefulness, Ownership, Meritocratic Decision-making, Customer Obsession, Radical Candour, and Passion. These 7 principles guide our company, our people, and our work. At Cake DeFi, our culture is our pride. It has been instrumental to our success, so we are steadfast in our commitment to it. We welcome you to add to it.

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