At Caffeine, we want to change how people consume live television - making it more friendly, connected, and fun. To do this, we’re building a new social broadcasting platform that features world-class content, easy-to-use broadcasting tools, a social and fun viewing experience, and an engaged broadcaster community.
This is an exciting and enormous challenge, and we will only be successful if we build a supportive and collaborative team. Our teams prioritize delighting our community of viewers and broadcasters, working with intention, taking ownership of our commitments, and acting with resilience and determination—all with the intention to ship greatness, always.
Caffeine is seeking a successful Product Marketing leader to join the Marketing team. This role sits at the intersection of marketing, brand, and product, and will fill a critical leadership role on our team. The Product Marketing Lead will act as the voice of our consumers—developing a keen understanding of them and sharing that knowledge with the rest of the company. You will help shape our product and content strategy, design go-to-market strategies and execute campaigns that drive feature adoption and usage, and lead product positioning and messaging. Strong candidates thrive in a start-up environment and enjoy working on a small team. Ideal candidates must have excellent communication skills and attention to detail.
What you'll do:
Build a deep understanding of our users, collect and analyze product feedback, and educate company stakeholders about findings. Use these findings to help shape Product and Content strategy.
Partner with Product to develop go-to-market strategies and campaigns that drive feature adoption and new user acquisition.
Build an understanding of the Caffeine product family and the ecosystem of competitor products to develop marketing positioning and messaging.
Drive strategy and execution of Engagement and Retention marketing to onboard, retain, and build loyalty by engaging users with personalized, targeted, and relevant marketing messages at every stage.
Who you are & What you've done:
5+ years of experience working directly with product and engineering in product marketing leadership roles at consumer technology companies.
Analytical. You seek to understand the target market, competitive landscape, and product usage data that help inform and optimize your work.
Growth-focused. You have experience designing strategies and campaigns that drove fundamental improvements to key growth metrics and business performance.
Entrepreneurial. You love being hands-on while crafting innovative marketing campaigns that drive key metrics.
Passionate for Creator-focused companies. You are a champion for creator communities, able to understand their core needs, feed that into the product development process, and communicate that back to creators.
Collaborative. You enjoy working with other members of the team and are skilled at building XFN groups for complex projects. You are skilled at giving and receiving constructive feedback.
We are committed to an inclusive and diverse Caffeine. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.