ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.

When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.

We’re…

  • The only U.S.-made infant formula to use organic, grass-fed whole milk
  • The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
  • The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
  • We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
    • Less spit up
    • Softer poops
    • Easier digestion
    • More efficient weight gain
    • Enhanced nutrient absorption
    • Longer stretches between nighttime feeds*

With >$400M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >300 people that stretches across the country.

We're proud to offer competitive, family-first benefits, including but not limited to: 

  1. Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
  2. Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
  3. 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
  4. Up to 6% 401(k) Match to help you plan for your future.
  5. Company equity for every employee: because when we succeed, we succeed together!

Visit our site to learn more, and check out some recent press on ByHeart:

*based on data from infants at approximately 4 months of age

 

Role Description:

We are seeking a strategic and data-driven Senior Manager, Retention to manage ByHeart’s lifecycle, retention, and email/SMS marketing program. This role will be responsible for driving customer retention, maximizing engagement, and growing LTV. The ideal candidate is both a strategic thinker and a hands-on operator with deep expertise in CRM marketing, customer segmentation, and platform optimizations.

Reports To: Senior Director, Retention, Lifecycle & CRM

Location:    Hybrid, New York, NY

Start Date: ASAP

Key Responsibilities

Retention Strategy & Lifecycle Marketing

  • Manage all lifecycle marketing programs, including welcome journeys, retention, replenishment, and transactional emails, ensuring a seamless customer journey.
  • Develop and execute retention strategies that nurture customers from acquisition through long term subscriber retention. 
  • Identify opportunities to enhance retention and drive repeat purchase behavior 
  • Partner with cross-functional teams (Product, Analytics, Growth, Creative) to develop strategies that drive incremental revenue and increase customer LTV.

Email & SMS Campaign Execution

  • Lead the planning, sequencing, and execution of all email and SMS marketing campaigns (lead nurture, triggered messages, broadcast sends) ensuring best-in-class creative, segmentation, and personalization.
  • Continuously optimize email and SMS flows and develop and execute A/B and multivariate testing strategies to refine messaging, timing, and creative performance.

Analytics & Performance Optimization

  • Own retention channel performance, setting and tracking KPIs
  • Leverage analytics to measure the effectiveness of campaigns, customer segments, and lifecycle touchpoints, providing actionable insights.
  • Create and present regular performance reports to leadership, making strategic recommendations based on key trends and findings.

Retention Tech & Platform Optimization

  • Manage and optimize ByHeart’s retention marketing stack, including ESP and SMS platforms.
  • Identify and implement new automation opportunities and platforms to improve efficiency and campaign effectiveness.

The Ideal Candidate Has:

  • Strategic Retention Expertise: Deep experience in customer lifecycle management, with a strong understanding of segmentation, personalization, and automation.
  • Analytical & Data-Driven Mindset: Proven ability to interpret data, develop insights, and take a test-and-learn approach to optimization.
  • Experience in High-Growth Startups: Able  work in a fast-paced, rapidly scaling organization and adapt to evolving needs.
  • Retention Platform Expertise: Hands-on experience evaluating, implementing, and optimizing retention and engagement tools.
  • Experience with email capture for acquisition growth 
  • Technical Proficiency: Hands-on experience managing email and SMS platforms, with a strong understanding of integrations and automation and through QA skills. 
  • E-commerce & Subscription Experience: Strong preference for candidates with experience in high-growth DTC, e-commerce, or subscription businesses.
  • Leadership & Collaboration Skills: Ability to influence and work cross-functionally with teams including Growth, Creative, Product, and Data.
  • Customer-Centric Approach: Passion for understanding customer needs and behaviors, using insights to craft impactful retention strategies.

Qualifications

  • 5-7 years of experience in retention, lifecycle, or CRM marketing, with a track record of driving customer LTV and retention improvements.
  • Hands-on experience with Klaviyo and leading SMS platforms 
  • Proven track record of growing retention program
  • Exceptional organizational skills with the ability to manage and execute multiple initiatives simultaneously.
  • Strong written communication skills and obsessively detail oriented.
  • Experience in DTC and subscription business is a plus.

 

 

 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ByHeart’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Please select
Please select
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Please select

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please select

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.