Meet ByHeart

ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want ‘best nutrition for baby’ to be possible for every parent out there.

We build each product from ground up: a team of pediatricians, breastmilk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health informs our next-to-nature approach; we hand-pick the most wholesome ingredients from partners and farms that we consider family; we take pride in what we put in and in what we keep out of each recipe; we blend in our own facility in Reading, PA with a proprietary small batch process to retain highest ingredient quality.

On track to become only the 4th fully-integrated, FDA-registered baby nutrition company in the US – and the only new brand with owned manufacturing and direct supplier relationships  – we just closed our over-subscribed $90M Series B in July 2021, and are about to launch our first infant formula, with a pipeline of mom and baby nutrition products to follow.

The ByHeart team is comprised of world-class doctors, pediatric researchers, seasoned formula experts, dedicated blendmasters, and passionate parents. Above all, we are people who know that innovation isn’t easy, but babies – and their parents – deserve a better feeding future.  

Please visit our site to learn more, and see some recent press on ByHeart:

 

Reporting to: Senior Director of Acquisition

 

Responsibilities

 This role is perfect for someone who is both highly strategic, and also passionate about storytelling and producing effective creative. Applicants should have a drive to understand ‘What makes a winning ad?’ for paid channels. This team member will analyze data sets, debrief large teams on performance, produce briefs to be turned into.

What You'll Do

  • Own creative strategy for ByHeart’s Performance Marketing Channels, supporting our brand and creative team to produce top-performing ads, drive creative decision-making, and grow revenue.
  • Lead collaboration across teams and functions to synthesize quantitative and creative input, driving the highest-leverage strategic decision for the company.
  • Using research, data, and creative insights, build hypotheses to test, iterate, and scale concepts in ad campaigns.
  • Analyze results of tests, forming hypotheses as to why creative concepts succeed or fail, and translate data directly into actionable creative insights.
  • Write strategic briefs outlining scientific, creative tests within ads to gain high-impact learnings to implement across teams.
  • Collaborate directly with Creative Producers and Editors to give strategic and creative notes, evaluating footage and quality copy from a consumer perspective, and act as final sign-off on creative.
  • Critically analyze media testing and scaling structures within Ads Manager to ensure optimal conditions for performance.
  • Identify top performing concepts and create variations and iterations playbooks to help producers/editors understand how to scale out concepts that are working.
  • Identify top performing concepts and work closely with Growth Managers to build strategic channel plans.
  • Create variations and iterations playbooks to help producers/editors understand how to expand on concepts that are working.

Skills & Qualifications

  • Able to analyze and interpret performance metrics and translate this into strategic creative direction
  • Has a consumer-centric mindset and an ability to recognize gaps/opportunities in persuasiveness of messaging
  • Understanding of FB Ads Manager, and/or experience with other ad platforms including Pinterest, Youtube, OTT and Display.
  • Experience briefing paid social and direct response creative direction to design teams.
  • 3-5 years of relevant experience either in a DTC organization or Growth Agency.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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